ALWAYS ON TRACK FOR EXPERIENCE PRINCIPLES
Three experience principles guide the way we design and communicate
At Henkel, we lead the way to reimagine and improve life every day. Our positioning unites our heritage and ambition – and empowers us to engage people in shaping a meaningful future.
Our three experience principles help us break down our Henkel purpose into user-targeted communication that builds, develops, and strengthens relationships.
Whether we design a newsletter template, develop a new functionality on our site or create a banner for an online campaign, we should always use the experience principles to spark innovation and gauge if our solutions meet the mark.
How? Ask yourself: “Is my content an example of turning curiosity into expertise? Is it trying to build or reinforce partnerships? Does it make things easier?” If the answer is “yes”, you’re already making progress. If not, you should probably revisit your project.