Motion

MOTION

A forward-moving business unit.

Motion design brings our flexible brand to life. The interplay of our
typography, our substantial colors, and dynamic design enables us to
convey both informative and emotional content.

Ready-to-use templates

We have developed a kit with all elements and customizable templates –
from the use of all the substantial colors to the flexibility of our typeface.

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For further information on the Henkel Motion Principles, see Motion at the Corporate Brand Hub.

This section provides you with an insight into the templates and
their flexible components.

Intro

The intro is a fixed element in a composition. It is the entry point into the
communication with the customer and presents the sender. 

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Title sequence

The title prominently presents the topic or content of the video. The text
and colored background slide in from the right with a slight offset to
create dynamic movement. Convenient adjustment of text styles per line
and color adjustments are possible.

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Divider

During transitions between scenes, dividers slide in from the right, fill the
screen, and slide out again to the left. Convenient adjustment of colors as
well as of font styles in each line are possible.

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Lower third

Our inserts are graphic elements that provide a carrier surface for texts.
They are located in the lower third of the format and are used, for
example, to convey short pieces of information. The text and red area
slide in slightly offset from below to allow dynamic movement variation.
Font styles and colors can be adjusted.

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Corner logo

Our corner logo in red or white combined with the business-unit descriptor
should be used in all communication. The position of the logo
is on the top or on the bottom. 

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Subtitle and inserts

For maximum legibility on different backgrounds, we add a soft drop
shadow to our subtitles and inserts.

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Outro

The outro closes our videos and once again clearly identifies Henkel
Adhesive Technologies as the sender. Our outro is modular and can
contain different elements depending on the application. Our logo is a
fixed component. A URL or a call-to-action button are optional.

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Motion examples

The Henkel Adhesive Technologies Primer 

The new primer is a unique expression of our DNA. We use it to create
expectations and to set the scene across different kinds of content and
formats. Not unlike drawing back the curtain when a show is about to begin.   

The visual anchor empowers us to communicate Henkel Adhesive
Technologies as an individual business unit. Part of the Henkel master
brand, but with a distinct look, feel, and touch.  

 

Downloads

Information for external users:

To receive the InDesign templates, you first have to register for our Brand Hub download portal.
Please see the instructions on how to complete the registration. After registration you will receive a
confirmation that your access has been activated and you will be able to download the templates.

For Henkel employees, no separate registration is necessary. You will be automatically directed to the
download page via Henkel MyID.