MOVING 
FORWARD.
EVERY DAY.

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WELCOME TO THE HENKEL BRAND HUB

It’s time to bring our pioneering brand positioning to life and excite people all over the world about our Henkel brand – with a progressive and highly flexible design experience. Our Henkel brand expresses who we are, what we do, and what we stand for.

In this Hub, you will find information on Henkel’s brand strategy and architecture, design guidelines, templates and best practice examples for specific applications. Please note that the Hub will be continuously extended with further materials in the upcoming months.

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Henkel Brand Assets

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Explore our typography

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Explore our pictograms

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Explore our colors

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Explore our motion design

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Explore our imagery

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Explore our design system

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