We are a multicolor brand.
While we are creating a more engaging and progressive brand design, we also want to stay true to our heritage.
This is why our design is built around the distinctive Henkel red and white as signature colors and adds exciting new color combinations to communicate the rich variety of topics at Henkel.
In this section, you will find information on the following topics:
Henkel red and white are our primary colors.
They are trusted and established elements that ensure brand recognition and honor our legacy.
These muted colors make our Henkel red shine.
These colors are based on nature’s shades, giving them a positive and approachable vibe.
Let’s face it – we are pioneers :-)! We use our progressive color combinations for bold and vibrant communication.
Please keep in mind:
The color combinations are firmly defined and their individual colors must never be mixed with one another.
An extended color palette is available for diagrams.
Henkel red should be used as the highlight color.
WARM GREY DARK
WARM GREY LIGHT
LIGHT GREY FOR BACKGROUNDS
SAGE GREEN DARK
SAGE GREEN LIGHT
SOFT BLUE DARK
SOFT BLUE LIGHT
How to apply our logo on colors
This overview shows which Henkel logo should be applied on different background colors.
Please see the logo section on how to place our logo in a layout.
Information for external users:
To receive the logo files, you first have to register for our Brand Hub download portal. Please see the instructions on how to complete the registration. After registration you will receive a confirmation that your access has been activated and you will be able to download the logos.
For Henkel employees, no separate registration is necessary. You will be automatically directed to the download page via Henkel MyID.