While we are creating a more engaging and progressive brand design, we also want to stay true to our heritage.
This is why our design is built around the distinctive Henkel red and white as signature colors and adds exciting new color combinations to communicate the rich variety of topics at Henkel.
In this section, you will find information on the following topics:
Henkel red and white are our primary colors.
They are trusted and established elements that ensure brand recognition and honor our legacy.
HENKEL RED
CMYK 0/100/100/0
RGB 225/0/15
HEX #E1000F
WHITE
CMYK 0/0/0/0
RGB 255/255/255
HEX #FFFFFF
These muted colors make our Henkel red shine.
WARM GREY
CMYK 15/14/14/0
RGB 222/215/214
HEX #DED7D6
SOFT BLUE
CMYK 30/13/11/0
RGB 189/205/218
HEX #BDCDDA
SAGE GREEN
CMYK 25/5/20/0
RGB 191/207/190
HEX #BFCFBE
These colors are based on nature’s shades, giving them a positive and approachable vibe.
DEEP GREEN
CMYK 87/13/72/56
RGB 23/86/65
HEX #175641
FRESH YELLOW
CMYK 7/5/60/0
RGB 246/230/125
HEX #F6E67D
FRESH BLUE
CMYK 80/35/30/10
RGB 49/128/150
HEX #318096
SOFT MINT
CMYK 17/0/31/0
RGB 223/235/194
HEX #DFEBC2
DEEP VIOLET
CMYK 43/100/0/17
RGB 135/25/100
HEX #871964
SOFT PEACH
CMYK 4/28/41/0
RGB 244/197/158
HEX #F4C59E
Let’s face it – we are pioneers :-)! We use our progressive color combinations for bold and vibrant communication.
DARK LILAC
CMYK 79/100/0/0
RGB 105/0/140
HEX #69008C
BRIGHT MINT
CMYK 40/0/40/0
RGB 162/236/186
HEX #A2ECBA
BRIGHT AQUA
CMYK 100/56/0/3
RGB 0/95/190
HEX #005FBE
ELECTRIC YELLOW
CMYK 16/0/93/0
RGB 232/226/0
HEX #E8E200
DARK BLUE
CMYK 95/84/35/30
RGB 40/50/90
HEX #28325A
BRIGHT ORANGE
CMYK 0/40/95/0
RGB 251/167/0
HEX #FBA700
Please keep in mind:
The color combinations are firmly defined and their individual colors must never be mixed with one another.
An extended color palette is available for diagrams.
Henkel red should be used as the highlight color.
WARM GREY
CMYK 15/14/14/0
RGB 222/215/214
HEX #DED7D6
WARM GREY DARK
RGB 150/130/130
HEX #968282
WARM GREY LIGHT
RGB 239/235/234
HEX #EFEBEA
LIGHT GREY FOR BACKGROUNDS
RGB 249/249/249
HEX #F9F9F9
SAGE GREEN
CMYK 25/5/20/0
RGB 191/207/190
HEX #BFCFBE
SAGE GREEN DARK
RGB 83/132/106
HEX #53846A
SAGE GREEN LIGHT
RGB 224/231/223
HEX #E0E7DF
SOFT BLUE
CMYK 30/13/11/0
RGB 189/205/218
HEX #BDCDDA
SOFT BLUE DARK
RGB 86/114/159
HEX #56729F
SOFT BLUE LIGHT
RGB 222/229/235
HEX #DEE5EB
How to apply our logo on colors
This overview shows which Henkel logo should be applied on different background colors.
Please see the logo section on how to place our logo in a layout.
Please have a look at the dos and don’ts for our multicolor approach.
Information for external users:
To receive the logo files, you first have to register for our Brand Hub download portal. Please see the instructions on how to complete the registration. After registration you will receive a confirmation that your access has been activated and you will be able to download the logos.
For Henkel employees, no separate registration is necessary. You will be automatically directed to the download page via Henkel MyID.