A next-generation typeface as brand-building asset
Our typeface system considers the diverse requirements and technical restrictions of our broad range of touchpoints. There are two main typefaces at Henkel: our design typeface Henkel GT Flexa and the standard typeface Segoe UI.
In this section, you will find information on the following topics:
Our design typeface: Henkel GT Flexa
By leveraging the full potential of typography, the Henkel brand becomes more distinctive and future-ready. The Henkel GT Flexa feels innovative, bold, and dynamic, thus strongly reflecting our Henkel brand positioning.
This expressive typeface supports brand-building communication and ensures instant brand recognition. The Henkel GT Flexa is a so-called variable typeface and offers more than 100 different font styles. This means it can be flexibly adjusted to a specific touchpoint design.
Where do I apply the Henkel GT Flexa in brand-building communication?
Countless options: Our variable typeface Henkel GT Flexa
The Henkel GT Flexa is only available for languages based on the Latin alphabet.
Our headline is flexible – from informative to bold and eye-catching. We can use the full potential of the Henkel GT Flexa, always set in capital letters. The recommended line spacing is 100% font size.
Please note: The line spacing can be flexibly increased (up to 115%) or decreased (down to 85%) in specific use cases, for example to allow for more space when ascenders and descenders are used (e.g. Q or Á).
Subheads are informative. This is why we focus on the message itself and use the Henkel GT Flexa Bold only.
We set our body copy in Henkel GT Flexa Regular, with the option of highlighting aspects in Henkel GT Flexa Bold.
For font sizes ≤12pt, we use a ZAB of 125%.
For font sizes >12pt, a ZAB of 115% is used.
Please use the Henkel GT Flexa Regular in capital letters.
We apply the system typeface Segoe UI to standardized communication and touchpoints or when facing technical constraints.
Where do we apply the Segoe UI?
Information for external users:
To receive the Henkel GT Flexa typeface please register for the Brand Hub download portal first. How this works exactly, you can read in instructions.
After the registration to the Brand Hub download portal you will receive a confirmation that your access has been activated and only then you will be able to register for the font download.
Registration to font download
After you have filled out the Font Download Registration form and confirmed the End User License Agreement, you will be routed to the download page of the font package.
All Henkel employees already have a package of different Henkel GT Flexa font styles installed on their computers. There is no need for another manual download.