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LOGO

Our iconic brand symbol

The Henkel oval was first introduced more than 100 years ago and has undergone many changes since then.
This logo is a trusted and well-recognized symbol for our brand.

In this section, you will find information on the following topics:

 

Logo versions

There are two options to apply the logo:

This is the default red outline (no white filling) logo for all ­communication, products, and objects. 
On red backgrounds the white logo shall be used. The black logo may be used in exceptional cases only, e.g. on black/white applications. 

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white logo on red background
black logo

On imagery and colored backgrounds we apply the outline logo. The red logo is preferred. The white logo can be used to ensure better legibility. 

A recommendation on how to apply the logo on different background colors is provided in the colors section.

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Protection area

We defined a protection area to ensure sufficient space for our logo.

The protection area is composed of two building modules around the logo. The logo including its protection area has a total height of seven building modules.

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Logo height incl. protection area: 7 building modules
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Protection area in a layout

How do I apply the building modules?

Please find more information on the building modules in the design system section

 

Don'ts

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Do not change the color of the logo.
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To ensure visibility, pay attention to a high contrast between the logo and the background.
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Do not tighten, turn, or warp the logo. Do not change the form of the logo’s oval.

The creation of Individual logos / Key visuals is NOT allowed

On company level, we pursue a single brand strategy with Henkel as our core brand where the design and the logo are used consistently across all internal and external touchpoints.

Our business units and functions are an integrated part of the Henkel brand. Thus, the Henkel logo must not be changed, nor may new logos / visuals be developed.

Functions and business units are an integrated part of the Henkel Brand. A function logo is not allowed, nor will the function’s name be written directly next to the Henkel logo. A business unit logo will not be used, nor will the unit’s name be written directly next to the Henkel logo.

Find further information on logo usage in associated and independent brands as well as in initiatives, events & campaigns in our Brand Architecture.

Dos

You can integrate the name of your initiative / project / event within the headline, subline, or copy text area. 

The Henkel brand design offers a lot of options to create bold and dynamic communication materials without the need of an individual logo. When creating communication materials, you can use the full range of our color combinations, our vibrant imagery and various layout options.

Please find some best practices of different communication materials that follow the regular branding below:

Example 1
Example 2
Example 3

Don'ts

The creation of individual key visuals/logos for business units, departments, teams, events or inititiatives is not allowed. The regular branding is to be used for all communication materials (see Do's). 

Individual logo donts 1
Combining lettering with graphical elements and placing it in the manner of a logo is not permitted.
Individual logo donts 2
Combining lettering with any type of frame and placing it in the manner of a logo is not permitted.
Individual logo donts 3
Combining the Henkel logo directly with texts or graphical elements is not allowed. The Henkel logo is to be placed at the defined layout positions with the defined portection area.

Even simple letterings can create the appearance of a logo if they are positioned bold and as seperated layout element , e.g. at positions where the Henkel logo or product brands are to be placed. See below examples that are NOT allowed:

Individual logo donts 4
Individual logo donts 5

The placement of any kind of lettering or graphic elements as a separate element from the content area gives the appearance of a logo and is not permitted.

 

Logo usage as a reference

Suppliers or other partners occasionally approach Henkel to use the Henkel logo as reference on their own communication channels. The decision whether this is granted lies with the respective Henkel colleagues who are the owner of this business relationship. Please find detailed information on this process on our SharePoint

Exception: The process does not apply to retail partners. It must be contractually stipulated how the logo may be used. For more information, please contact your local legal colleague. 

 

Downloads

Information for external users:

To receive the logo files, you first have to register for our Brand Hub download portal. Please see the instructions on how to complete the registration. After registration you will receive a confirmation that your access has been activated and you will be able to download the logos.

For Henkel employees, no separate registration is necessary. You will be automatically directed to the download page via Henkel MyID.