Our best practices provide guidance on how to create newsletters for Henkel using a basic yet recognizable style.
In this section, you will find information on how to use and create a newsletter. We opted for a standardized preheader and footer, so selecting different designs for them is not an option.
The newsletter layout is designed to be very simple, consisting of only a few modules that can be omitted as needed. This gives it a clear structure and takes into account all technical requirements for creating email newsletters in MS Outlook. The template is provided in an MSG file format (saved email message). All open text elements in the newsletter are using the Segoe UI as standard font to ensure that text elements are displayed corrrectly on all internal and external devices. To visually highlight individual abstracts the Henkel GT Flexa can be used in Header images or other visuals. These images should always be integrated as jpg or png file. The images in each section can be changed, as well as the order of the elements.
Our newsletter features a 3:1 header to allow space for informative articles. Consistency in text and image placement is crucial for maintaining this layout. The header can be inserted in a jpg or png format. To visually highlight the header image, the Henkel GT Flexa can be used. Please note that the Henkel GT Flexa should only be used within inserted image formats; for all open text elements the Segoe UI should be used. The image should not exceed the size specified in the template. To ensure observance of the guidelines, please download the header template provided in the download section.
This guideline shall serve as a design-guideline only and does not provide for any legal guidance.
Please note that the footer area for external newsletters usually must contain mandatory legal information, depending on the specific use case. Please always follow the legal guidance provided by the legal department.
Formatting options in HTML emails with Outlook are limited. Stick to the formats provided in the template. While you can delete and add rows, avoid altering the table structure by splitting or merging cells as it can cause confusion for the recipient if the table becomes too complex. Keep an eye on file sizes so as not to exceed the maximum email size. If your newsletter is becoming too cluttered, compare your version with a a new, unedited file.
Information for external users:
To receive the newsletter templates, you first have to register for our Brand Hub download portal. Please see the instructions on how to complete the registration. After registration you will receive a confirmation that your access has been activated and you will be able to download the templates.
For Henkel employees, no separate registration is necessary. You will be automatically directed to the download page via Henkel MyID.