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Data Protection Statement

1. General 

Henkel AG & Co. KGaA1, hereinafter referred to as Henkel, respects the privacy of each person who visits our website. Now we would like to inform you of the type of data collected by Henkel and how they are used. You will also learn how you can exercise your data subjects’ rights.  

Any changes to this Data Protection Statement will be published on this page. This enables you to inform yourself at any time about which data we are collecting and how we use such data. 

This Data Protection Statement does not apply to websites accessible via hyperlinks on Henkel websites. 

2. Collection, use and processing of personal data 

Name of the responsible entity: Henkel AG & Co. KGaA2 

Address of the responsible entity: Henkelstrasse 67, 40589 Duesseldorf, Germany3 

Henkel uses personal data primarily to provide this website to the users and to ensure the proper functioning and security of this site. Any further processing of the data only occurs on the basis of other statutory duties or permissions or if the respective user has consented towards Henkel. Henkel stores and processes data specifically for the following purposes: 

When users visit the website, Henkel automatically collects and stores certain data.  This includes: the IP address or device ID allocated to the respective end-device which we need for transmitting requested content (e.g. especially content, texts, images as well as data files provided for downloading, etc.), the activity of users in the context of the website, the type of respective end-device, the used type of browser as well as the date and time of use. 

Henkel stores this information for a maximum of 7 days for the purpose of recognizing and pursuing misuse.  

Henkel uses this information also for improvements to the service’s presentation, features and functionalities as well as general administration tasks. 

Aside from this, Henkel deletes or anonymizes the data on use, including the IP addresses, without undue delay as soon as they are no longer needed for the above-mentioned purposes. 

The processing and use of the data is based on statutory provisions which justify those operations on the grounds that (1) the processing is necessary for the provision of the website; or (2) Henkel has an overriding legitimate interest in ensuring and enhancing the functionality and error-free operation of the website and that it is tailored to the users’ needs. 

Recipients of the collected data may include members of the responsible internal departments, other affiliated companies of Henkel, external service providers (e.g. for hosting and content management, marketing agencies, other third party providers if this is necessary for the services they provide), authorities in the exercise of their respective duties and powers, for example, in the event of an official request on their part, or if this is necessary to establish, exercise or defend Henkel's rights, and current or future acquirers of Henkel companies in the event of a business transaction, such as a sale, merger or acquisition. 

3. Further Personal Data processing 

a) Contact our team   

You may have provided your contact data via our contact form. We will use your data for the purpose of replying to your request. 

The processing and use of your data is based on statutory provisions which justify those operations on the grounds that the processing is necessary for processing your request. 

If you have not given consent to a longer storage duration e.g. in the course of our customer relationship management we will store the data no longer than needed in order to fulfill the aforementioned purpose or as long as required in case any statutory retention obligation applies. 

b) Font Download Request

You may have provided your contact data via our Font Download Request form. We will use your data collected there only for the purpose of verifying an existing order or contractual relationship with Henkel AG & Co. KGaA or companies affiliated with it in order to check the requirements necessary for granting permission to download the font. We will use the collected data thereafter to document our End User License Agreement.

We will not forward your data to any third party unless this is necessary for the purpose of executing the End User License Agreement. 

The processing and use of your data is based on statutory provisions which justify those operations on the grounds that the processing is necessary for conducting the End User License Agreement.

If you have not given consent to a longer storage duration e.g. in the course of our relationship management we will store the data no longer than needed in order to fulfill the aforementioned purpose or as long as required in case any statutory retention obligation applies. 

4. Cookies, Pixels, Fingerprints and similar technologies 

This website uses cookies and similar technologies. Cookies are small units of data temporarily stored on the hard disk of your device by your browser that are necessary for using our website. A cookie often includes a unique identifier, which is a randomly generated number and stored on your device. Some expire at the end of your website session; others remain on your device for longer. Technically necessary cookies will be used automatically. Other cookies (or similar technologies) will only be applied based on your prior consent.  

There are different types of cookies. First-party cookies are those placed by the website visited and can only be read by that website. Third-party cookies are those placed by other organizations that we use for various services. For example, we use external analytics service providers that place cookies on our behalf to tell us what is liked or not liked on our website. In addition, the website you visit may contain embedded content from, for example, YouTube, which in turn may set their own cookies. 

A pixel is usually no more than 1-pixel x 1-pixel transparent image, that is placed on the website to collect data such as IP address, type of browser, time of access, or previously set cookies for the purpose of content personalization or making browsing more efficient and easier. They are often used in combination with cookies as pixels are generating and managing cookies. 

Provided you have consented, the website will collect data regarding a device’s operating system, browser, language, installed fonts, IP address, plugins and further information. In doing so, a device can be re-identified for user-relevant marketing purposes.  

You can find more information on the Cookies and other technologies used by our website and their purposes on our website under “Cookies” and “Cookie settings”. There, you can also withdraw your consent at any time with effect for the future by disabling the respective cookie setting.  

Your preference is set for the named domain, per browser and device. Therefore, if you visit our website at home and work or with different browsers, you need to refuse data storage with every device or browser.

a) Google Analytics

Provided you have consented, this website uses Google Analytics, a web analytics service provided by Google Ireland Ltd. (Gordon House, Barrow Street, Dublin 4, Ireland) and Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) (“Google”). For this purpose, a cookie is installed on your device. This cookie will collect data such as browser and device information, your IP address, visited websites, and date and time of server request for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. The cookie also collects information about the interactions that users had with ads (clicking a text ad or viewing a video ad).

Henkel will use the data collected to optimize campaigns, retarget and personalize ads. For this purpose, the cookies stored on your device by Google allow you to be retargeted on the one hand (e.g. within the scope of “Google Ads”) on Google's websites and on the other hand (e.g. within the scope of “Google Campaign Manager 360”) on our websites and – depending on your interests – when you visit websites of other partners. For this purpose, your browser is identified during advertising delivery and assigned to a target group. This information is used to display relevant and interesting ads to you.

Google (as a controller) may use your data for any own purposes as for profiling and linking your data to other data collected about you (e.g. through your Google Account).

The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Under European law, the US does not guarantee an adequate level of data protection. State authorities may have access to this data due to mass surveillance laws. Once your personal data has been disclosed, it will not enjoy the same level of protection and you may not be able to exercise your rights in relation to the data.

We have activated the IP anonymization, this means Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the US.20 

By allowing cookies on the Henkel-website you agree to the use of the above-mentioned data and the previously described processing by Google.

You find more information about privacy in Google services here:

Objection to data collection: 

You can withdraw your consent at any time with effect for the future by disabling cookies on our website under "Cookies" at "Cookie settings". If you agree to the use of cookies in general, but however, you are uncomfortable with the use of Google Analytics cookies, you can follow this link ( and download and install a browser-plugin to deactivate the Google Analytics collection and use of data (cookies and IP address). 

5. Your Data Subject Rights / Data Protection Officer 

At any time, you may assert the right to access your data. Additionally, provided that the respective requirements are met, you may assert the following rights:

  • Right to rectification
  • Right to erasure
  • Right to restriction of processing
  • Right to lodge a complaint with the respectively competent data protection supervisory authority
  • Right to data portability (as of May 25th 2018)


Right to object

In case of processing activities involving your personal data that are carried out on basis of a legitimate interest of Henkel, you have the right to object against such processing of your personal data at any time for reasons resulting from your specific situation. Henkel will stop that processing unless Henkel can prove important reasons for the processing which deserve protection which outweigh your interests, rights and freedoms or if the processing serves to assert, exercise or defend against legal claims.

Should you have given your consent to the processing of your personal data, you can withdraw it at any time with effect for the future.

In these cases, or if you have any other questions or wishes with regard to your personal data, please send an email or a letter to our data protection officer, Mr. Frank Liebich, Henkel AG & Co. KGaA, Henkelstrasse 67, D 40191 Düsseldorf, Germany (E-Mail: