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Social Media

How to apply our design to social media

Our flexible and dynamic design enables us to create engaging communication in social media.

In this section, you will find information on the following topics: 

 

Basic composition

Our flexible layout is based on the segmentation of formats. This enables clear communication and a design customized to touchpoints and target groups. Please use them as a ready-to-use template for your advertisement or to create your customized layout based on our design system guidelines.

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Full-image compositions for maximum impact
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Flexible amount of horizontal or vertical multiple units
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Image split to enhance storytelling

 

Formats

We use the one-unit format to highlight an image and maximize its impact.

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Through format splits, we can organize complex content, making use of colors, font sizes, and image combinations to create interesting communication materials.

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Image units can be split into two parts.

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Ready-to-use templates

We provide ready-to-use Adobe XD templates to offer you the best possible user experience.

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Template file for Instagram posts (1080 x 1080px) in Adobe XD
Toolbox

The templates include a toolbox with all elements in the correct dimensions.

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Toolbox of Instagram template (1080 x 1080px) in Adobe XD
Template composition

We provide the following compositions in different formats. Please use them as a ready-to-use template for your advertisement or to create your customized layout based on our design system guidelines. 

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Template for LinkedIn posts (1200 x 627px) in Adobe XD

Please find more information on layouts and how to use the building modules in the design system section.

Use of colors in social media

The Adobe XD templates use our primary colors red and white. Feel free to also apply the Henkel's other color combinations to your designs.

Please apply the following fixed combinations of background color and logo color to ensure legibility.

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Red and white
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Substantial colors
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Welcoming color combinations
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Progressive color combinations

 

Downloads

Information for external users:

To receive the InDesign templates, you first have to register for our Brand Hub download portal. Please see the instructions on how to complete the registration. After registration you will receive a confirmation that your access has been activated and you will be able to download the templates.

For Henkel employees, no separate registration is necessary. You will be automatically directed to the download page via Henkel MyID.