ADVERTISING AND PROMOTIONAL MATERIAL
How to apply our design to print media
Our flexible and dynamic design enables us to create engaging communication in various print media (ads, posters, banners, etc.).
In this section, you will find information on the following topics:
The Henkel design elements are variable but always arranged in line with our design guidelines. Layouts are created in three steps:
1. Identify the building module for your layout format. All elements within the layout are based on this unit.
2. Choose a composition, your pictures and a color mood to communicate your topic.
3. Place the Henkel logo and your message
We provide ready-to-use templates for InDesign and PowerPoint to offer you the best possible user experience.
- InDesign templates
- PowerPoint templates
The templates include a toolbox with all elements in the correct dimensions.
We provide the following compositions in different formats. Please use them as a ready-to-use template for your advertisement or to create your customized layout based on our design system guidelines.
The templates in Powerpoint are structured differently compared to the InDesign templates, because Powerpoint offers reduced design options.
The style guide for using the PowerPoint advertising templates provides information on how ads can be set up in this program and which basic design parameters can be used for this.
We provide the following basic compositions in different formats. You can use them either as a starting point for your advertisement or create your individual layout considering the principles of our design system.
Use of colors in PowerPoint
Our PowerPoint templates use the basic corporate colors Henkel Red and White. If you want to use the other color pairs for you communication, feel free to apply the other defined color pairs for your designs.
Follow the shown combinations of background color and logo color; these are fixed combinations to ensure legibility.
Information for external users:
To receive the InDesign templates, you first have to register for our Brand Hub download portal. Please see the instructions on how to complete the registration. After registration you will receive a confirmation that your access has been activated and you will be able to download the templates.
For Henkel employees, no separate registration is necessary. You will be automatically directed to the download page via Henkel MyID.
PowerPoint templates (PPT master and promotional materials like posters, flyers, etc.) are provided to Henkel employees only. You can find them on the start page of your PowerPoint program, under the tab "New" > Henkel > PowerPoint Templates.