In this section, you will find everything you need to know about developing merchandising assets that are visually aligned with the Henkel brand. From branded office materials to promotionbal gifts, we use standardized design elements to ensure a consistent look and feel across all touchpoints. Merchandising thus acts as a bridge between brand strategy and consumer engagement.
Structured. Adaptable. Brand-consistent.
Whether for internal usage or promotional activities, a consistent look and feel strengthens brand recognition and customer trust. Merchandising materials should be designed using core brand elements to maintain consistency. Key elements include the Henkel GT Flexa font, our defined color palette, and designated layout structures.
In the Henkel Webshop you will find different Henkel branded items, like shirts, sweater, mugs, notebooks, bottles, caps and many more. Please note that the Webshop is not available worldwide - please find below a list of countries in which the Webshop can be used for purchasing merchandising articles.
Please note that we will update the shop articles. So, keep checking back to the webshop from time to time.
Whether for internal usage or promotional activities, a consistent look and feel strengthens brand recognition and customer trust. Merchandising materials should be designed using core brand elements to maintain consistency. Key elements include the Henkel GT Flexa font, our defined color palette, and designated layout structures.
In the Henkel Webshop you will find different Henkel branded items, like shirts, sweater, mugs, notebooks, bottles, caps and many more. Please note that the Webshop is not available worldwide - please find below a list of countries in which the Webshop can be used for purchasing merchandising articles.
- Logo placement: Always adhere to the logo guidelines (LINK Brand Hub-LOGO); positioning and protection area must be respected.
- Color usage: Stick to approved brand colors only. Variations can dilute brand recognition. (for more details on colors please check out our Henkel Brand Hub - Colors)
- Typography: Use Henkel GT Flexa as the standard font. Alternative the Segoe UI font can be used. (for more details on typography please check out our Henkel Brand Hub - Typography)
- Material & quality: Ensure high-quality production. The look and feel should reflect Henkel’s premium standards.
- Sustainability: Consider eco-friendly materials and production methods in line with Henkel’s sustainability goals.
- Do not alter the logo size or placement.
- Avoid unapproved colors or background gradients.
- Do not use low-resolution images or unofficial typography.
- Never overcrowd layouts.
You can order polo shirts in red or white in the Henkel Webshop. If you don´t have access to the shop or need to brand any other kind of clothes, you will find here some important details:
- Place the Henkel logo either on the chest, the sleeve or the back
- The size of the logo should be displayed in a reasonable proportion.
- In case you want to print lettering on any kind of clothes, use the GT Flexa typography (please see some inspring examples below).
- Never overcrowd layouts.
Best practice examples
The Henkel Webshop is the go-to-source for Henkel branded items. You find a selection of already branded articles but will also be able to brand further items that are not ready-to-use so far but will be customized to your specific needs. Please always keep our key elements in mind.
The Henkel Webshop is available in following countries: Germany, Austria, Switzerland, Belgium, Spain, Finland, France, UK, Croatia, Greece, Hungary, Italy, Latvia, Netherlands, Poland, Portugal, Sweden and the US.
To access the Henkel Webshop please click here --> then hover over the logo of “D&D International BV” and click on “Buy from Supplier”.