On September 26, 2026, Henkel is going to celebrate its 150th company anniversary.
In 1876, Fritz Henkel, the founder of our company – an entrepreneur, and courageous pioneer at heart – revolutionized the everyday life of people and laid the foundation for one of Germany’s most renowned family companies. His ideas, achievements and values have shaped our company and its culture. They inspire and guide us – today and for the good of generations.
By celebrating our 150th anniversary around the world, we want to honor all “Henkelaners” as well as our long-standing legacy – and showcase our future readiness & competitive edge to strengthen Henkel’s reputation.
The Anniversary Branding follows the established corporate design framework and is to be understood as a complementary layer that reflects the identity of our Henkel brand while highlithing the anniversary occasion. Introducing new design elements for Henkel's 150th anniversary allows us to create a memorable visual identity for the celebration, while strengthening brand recognition. It helps to differentiate this Milestone, created excitement and leaves a Lasting Impression on our Stakeholders.
This page provides an overview about all design assets and templates that has been developed for the anniversary branding and thus serves as the first go-to resource for implementing vibrant and on-brand 360-degree touchpoints.
Please note: This page focuses on providing an overview about all assets and templates surrounding Henkel's 150th anniversary. Detailed information on the different design elements can be found in the Henkel Anniversary Guideline.
The anniversary branding should exclusively be used for communication measures around the anniversary. All other activities not related to the anniversary should be branded using the previous Henkel brand design elements.
Most of the design elements will be integrated into the Henkel brand design System beyond 2026. The only element intended exclusively for the anniversary is the "150 years" key visual, which shoulud no longer be used starting 2027.
Our bold, typographic key visual interprets our legacy of 150 years in a dynamic and confident way, symbolizing our commitment to go further.
The key visual features our corporate typeface Henkel GT Flexa, using a unique perspective distortion that adds depth and dynamism. In addition it uses a specific color palette that includes our anniversary shades as well as Henkel’s primary colors red and white. For special cases there is the option to use a black version.
Please note: The typography or wording of the key visual cannot be changed. In case you need another file format or a translation of the visual please reach out to design@henkel.com.
For our 150-year anniversary, a new set of color pairings has been introduced to infuse this special occasion with a fresh, vibrant and joyful visual appearance — perfect for a celebratory moment. We highlight our primary color Henkel Red by pairing it with three new colors: Sky, Apple and Electric Pink.
Please note: The color combinations are strictly defined and their individual colors must never be mixed with each other or other Henkel secondary colors.
Our perspective type treatment adds depth and dynamism to our typography, reinforcing our brand’s bold and forward-thinking identity. By applying perspective distortion, we create a sense of movement that visually amplifies our messaging. This treatment can be applied both vertically and horizontally, always rotating around a central axis to enhance or reduce depth.
Detailed information on the different alignment options can be found in the Anniversary Design Guideline.
For celebrating 150 years, we have developed a new CGI motif uniting and representing the diverse world of Henkel. Each element within the motif portrays one of Henkel’s competencies and areas of expertise while each of the three anniversary colors can be used as a background color. The CGI image files are available as both, static and animated files, in 16:9 and 9:16 formats, as well as different resolutions to ensure the best possible usability.
Building on our general Henkel imagery style, we want to capture the essence of Henkel — human, vibrant, and forward-thinking. We focus on people and interesting perspectives, showcasing our pioneering spirit. At the same time we maintain clarity through reduced, calm backgrounds. This balance ensures that colorful typography remains readable and that key messages stand out.