Presents informative content about a specific topic.
Use the Gated resources Hero module. It should include the following elements:
A. Pre headline/Tags
Can include the document type such as ‘White paper’ or Tags such as brand logo, new, etc.
B. Headline
Create a compelling headline that clearly conveys the topic of the white paper.
C. Short introduction (can include bulleted list)
A slightly more in-depth description (around two sentences or approximately 100 characters). Provide a brief but informative description that highlights the key value propositions and benefits of reading the white paper.
D. Access form
Use the form template for gated white papers here. This form template is used for all gated white papers. The form includes:
- Header ‘Get access now’
- Log in option for customers who already have an account
- Form divided into three tabs: Personal (information), Company (information) and Communication (preferences)
Please find all information on Henkel’s brand design in the brand design section.
The Application images are made in two formats:
- Square ratio at minimum size of 2560 x 2560px — (PIM/DAM) PDP Media gallery - Asset Type: product> How To Generic
- Rectangle ratio (16:9) at minimum size of 1920 x 1080px — (PIM/DAM) PDP HowTo section (steps) - Asset Type: product>How To Steps
Do
Gasketing - gearbox, metal substrate and sealant visible
Don't
Make product invisible
Crop too closely - context is lost
The main content consists of a summary, key insights and authors.
A. Summary
Use a Full width text + image module to provide a brief summary of the white paper. Include key details, such as the white paper’s purpose, highlights, and the value a user will gain from reading it.
B. Key insights
Utilise a checkmark box to highlight key insights or takeaways that readers can expect from the white paper. Make these points clear and impactful.
Please note that the Henkel brand design guidelines do not apply on product brand level. Please follow the respective product brand guidelines whenever you are creating communicationand design materials for product brands (e.g. Schwarzkopf or Persil).
Provide links or access to related resources that complement the white paper content, such as product information, applications, related white papers, and case studies.
A. Mentioned products
When the white paper describes one or more products, the products are highlighted in the product ribbon module. These will be placed below the white paper details.
B. Related content
The preview card module is used to guide the user to more relevant reading materials.
Provide contact information or a contact form for participants to reach out with questions, feedback, or inquiries related to the white paper with the get in touch module.
Customer support can include the following:
- Link to Henkel support center
- Request a consultation link
- Request a sample link
- Order request link
Our buttons serve as activating and guiding elements, containing an URL or other call-to-action content.
- General
- Position
- Color
- Sizes – Print
- Sizes – Digital
Round corners
The buttons have round corners, in contrast to the rectangular format units.
Dimensions
The left and right padding of the button equals 2 BM. The element itself has a height of 2 BM.
Font size in buttons
Example for the font size in buttons: 1 BM = 7 mm – Font size = 2 BM in pt = 14 pt
Call-to-action on colored backgrounds
Please ensure sufficient contrast and at least 2 BM distance between CTA and other elements.
Call-to-action on images
Please ensure sufficient contrast and at least 2 BM distance between CTA and other elements.
CTA button: Henkel red
Use on all colored backgrounds
CTA button: white
Use on Henkel red or images when the contrast of Henkel red is too low
CTA size in print media
CTA size in digital media
Characteristic Numeral
0
1
2
3
4
5
6
7
Brief Description of Protection
Non-protected
Vertically falling water drops
Vertically falling water drops when enclosure is tilted up to 15º
Spraying water
Splashing water
Water jets
Powerful water jets
Temporary immersion in water (up to 1 m)
Typical Usage Conditions
N/A
Light rain
Light rain with wind
Heavy rainstorm
Rain, spraying, splashing
Rain, contact with residential faucets
Rain, contact with residential faucets and rough outdoor conditions
Rain, splashing and accidental submersion
8
Continuous immersion (by agreement between manufacturers & users)
Rain, splashing and accidental submersion