The case study pages are designed to present Henkels in depth studies into eg. product applications. Case study - gated provides a teaser of the content of the Case study and is aimed at getting the customer to unlock it.
If the case study references any products or applications the page should provide an easy way to navigate to these related resources (please see the ‘related resources’ section below).
Important: There is a gated and ungated version of the page. This page only describes the gated version - for details on the ungated version please see Case study - ungated.
Use the Gated resources Hero module. It should include the following elements:
A. Pre headline/Tags
Can include the document type such as Case study or Tags such as brand logo, new, etc.
B. Headline
Create a compelling headline that clearly conveys the topic of the case study.
C. Short introduction (can include bulleted list)
A slightly more in-depth description (around two sentences or approximately 100 characters). Provide a brief but informative description that highlights the key value propositions and benefits of reading the case study.
D. Access form
Use the form template for gated white papers here. This form template is used for all gated case studies. The form includes:
- Header ‘Get access now’
- Log in option for customers who already have an account
- Form divided into three tabs: Personal (information), Company (information) and communication (preferences)
Present the case study content clearly and logically. Use headings, subheadings, and bullet points for readability. Include relevant text, images, charts, or graphs to support the case study's narrative and findings. Highlight key insights or findings within the content.
Summary and key insights
The case study show a summary and key insights, this will help the user in the decision of un-gating the content. The modules being used are the Full width text + image module and the checkmark box.
You also have the option to showcase a standout quote or key takeaway from the case study in a visually distinct manner with the testimonial module with expressive text as seen in the case study - gated.
Include a section for related resources, such as links to related products or additional reading materials that complement the case study.
A. Mentioned products
When the webinar describes one or more products, the products are highlighted in the product ribbon module. These will be placed below the webinar details.
B. More reading
The preview card module is used to guide the user to more relevant reading materials.
Provide a contact section with relevant contact information or a contact form for users who have questions or need further assistance related to the case study, using the get in touch module.
Customer support can include the following:
- Link to Henkel support center
- Request a consultation link
- Request a sample link
- Order request link