Henkel‘s primary colors are red and white. These are complemented by a range of additional colors. The business unit Henkel Adhesive Technologies applies a reduced color palette to ensure a distinctive and unique visual representation across all strategic business units.
Henkel red and white are Henkel’s primary colors.
They are trusted and established elements that ensure brand recognition and honor our legacy.
The color palette for Henkel Adhesive Technologies focuses on the substantial colors.
Use these colors in Henkel Adhesive Technologies top-level communication.
Color extensions for Henkel Adhesive Technologies are used on subordinate levels of communication. They offer the possibility to build complex graphics, such as diagrams, or to structure content visually.
Use the extended colors on the secondary level of your communication for elements like diagrams and tables. And choose the light backgrounds to separate and structure content on digital media, like emails or websites.
WARM GREY –3
WARM GREY –2
WARM GREY –1
WARM GREY FOR BACKGROUNDS
SOFT BLUE –2
SOFT BLUE –1
SOFT BLUE +1
SOFT BLUE FOR BACKGROUNDS
SAGE GREEN –2
SAGE GREEN –1
SAGE GREEN +1
SAGE GREEN FOR BACKGROUNDS
In email communication, e.g. newsletters, the extended color palette can also be applied as a background color for topics on a secondary layout level to differentiate the content from other parts of an email.
Information for external users:
To receive the logo files, you first have to register for our Brand Hub download portal. Please see the instructions on how to complete the registration. After registration you will receive a confirmation that your access has been activated and you will be able to download the logos.
For Henkel employees, no separate registration is necessary. You will be automatically directed to the download page via Henkel MyID.