Application information helps customers understand how products are used, so they find the right solutions for their needs. To this end, application imagery should be shown in context and always focus on the use of a product in a real environment. On general image styling and tonality read more here.
The Application images are made in two formats:
- Square ratio at minimum size of 2560 x 2560px — (PIM/DAM) PDP Media gallery - Asset Type: product> How To Generic
- Rectangle ratio (16:9) at minimum size of 1920 x 1080px — (PIM/DAM) PDP HowTo section (steps) - Asset Type: product>How To Steps
1:1
2560 x 2560px
16:9
1920 x 1080px
Show the application of the product in a real setting and scenario in which it is used. This helps customers visually recognize the application and relevant industry. In all application imagery, these three elements are always visible: meaningful setting, substrate, and product.
Do
Gasketing - gearbox, metal substrate and sealant visible
Don't
Make product invisible
Crop too closely - context is lost
GAP PAD® - circutboard, substrate and GAP PAD® visible
Obscure or remove setting
Wood glue - workshop, substrate and wood glue visible
Show unnatural setting and focus solely on substrate
Show application without product visible
Show final product with invisible product
Some products are applied in very specific ways and patterns - always show product correctly applied
In the example above, the gasket sealant is showing the correct pattern of application. It is applied all around the screw holes, and not just at the outer edge.
Show the texture and viscosity of the product
Use composition where a meaningful setting, substrate, and product are visible, and make sure enough of the elements are present.
Meaningful setting, substrate, and product
Crop too closely - context is lost
Setting is too visible - application is unclear
Always shoot photos in a setting with natural, diffused light so that colors, textures, and environment are rendered clearly and in line with reality. Read more on our general lighting guidelines here.
Do
Don'ts
Unnatural stock photo feel
Lighting too yellow and underexposed
Overexposed white and setting is too dark
Make sure the product is depicted in a pristine state
Don’t show dirty containers
When people are demonstrating a product, make sure they always wear brand colors or neutral colors.
Apparel in brand colors or neutral colors
Apparel in off-brand colors