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Presenting applications for L1 product categories

The Application L1 page main function is as a landing page from Google. This is the first page a customer will land on when searching for specific applications like 'how to fasten substrates.' It is purpose-built for product discovery and to provide users with a breadth of application scenarios within a product category. Loaded with information, it's your ultimate destination for exploring and gaining insights into various product applications.

Hero + Anchor

When creating a level 1 application page, use the Hero variant 2 module. The module should be used as the introduction to the application page. 

We recommend that the hero should:

  • Be eye catching and to the point
  • Give an introduction to the page topic (eg. thermal management materials) and the general attributes and applications of the products within this category.
  • Clearly state the problem that eg. thermal management materials can solve for the customer

A. Optional pre-headline

The pre-headline is a descriptive keyword or phrase placed above the main headline - to provide additional context to the headline. Do not use the same text in the pre-headline as in the headline (B). 

B. Headline

Presenting the application to the customer.

C. Short description

A slightly more in-depth description (around two sentences or approximately 100 characters).

D. CTA’s

CTAs to highest priority action

E. Hero image

Eye catching imagery

F. Anchor menu

The anchor menu should be used on longer pages, to help customers easily navigate the content.


Transport module - linking to Application L2 pages

Help the user find multiple level 2 application pages with the Wayfinding card module. The goal is to help users easily drill down into more specific product applications.


General USP’s

Use the USP band module to highlight the unique selling points and benefits of this product over other similar solutions.

Highlighted application

Use the 50:50 module to present an eye catching problem description as well as one or two CTA's. These CTA’s are most often used for ‘Request a sample’ and ‘Request a consultation’.

General description and SEO text

In the example, the Two column text + image modules allow for general descriptions of the product category (what the products are and how to apply them) as well as SEO text. You can stack as many Content modules as you need. The modules can be placed after each other or moved down the page hierarchy.

How to use

The How to use can be presented in 2 different ways, A. Video gallery or B. List view.

A. Video gallery

Two column videos module is used when we want to highlight videos to the user.

B. List view

Accordion stack module is used in the cases when the content is text-based.


The comparison is used to compare Henkel product to conventional ways of solving the problem. Use the USP band module, with multiple rows and icons, for describing benefits of the category solutions.

Selecting products

Using a Two column text + image to explain how to choose a product from within the product category to solve a need (or for a specific application).

Application description

Using the Tabbed content and text module the applications are being described within different tabs - underneath a carousel presents related content (case studies, white papers, webinars or events).

Featured products

The featured products carousel is presented with the product ribbon module.

Contact us

Get in touch module.

Customer support can include the following:

  • Link to Henkel support center
  • Request a Consultation link
  • Request a sample link
  • Order request link