Packshots are the visual cornerstone of our website and commerce experience, showcasing the product in focus and communicating to customers that they are in the right place. As a key element of product pages, packshot consistency is crucial for creating a strong customer experience.
All packshots are inserted in a square ratio at minimum size of 2560 x 2560px.
Margins
A margin is defined as the space between the edge of an image container and the depicted object. The minimum margin is 7% for adhesives and equipment. For 2560 x 2560px images, 7% would be an ≈180px margin.
- For adhesives and equipment products that fill out a roughly square area, the minimum margin is 14%.
- For spare parts, the minimum margin is 21%, meaning in 2560 x 2560px images, the margin would be ≈540px margins. This larger margin size for spare parts ensures that adhesive and equipment products carry more visual weight, regardless of container size.
height > width
height < width
height ≈ width
Spare part container
Optical readjustments
Due to variations in objects and shapes, some parts of objects may float into the margin area. This should be done intentionally to create optically balanced overviews.
Margin diagram
Hyper-realistic 3D renders are the preferred format, as this ensures complete consistency of scene, light, shadows, and color rendition. Other options are high-fidelity raster or vector renders and photos.
3D render (preferred)
Raster or vector render
Photo
The packshot below has a crooked label with printing flaws and shows dents in the container. When imperfections occur, they should always be adjusted in post production.
Crooked label
White line due to missing bleed in print file of label
Dent in container and imperfection in label edge
Always present the product from the most meaningful angle, where the primary details of the product can be seen.
- Adhesive products should be presented showing the entire container from the front, with the label clearly visible.
- For some equipment products, an angled perspective is acceptable if it helps to show shape and dimension. Always show the entire object (no cropping), with the exception of wires.
Always show products with natural, diffused lighting so that color and shape are rendered as realistically as possible.
An angled light source can be added to show highlights and depth.
Adhesive
Equipment
Don’t do shadows
Default light source angled down from top right — highlights
Make sure white balance and exposure is on point
Overexposure causes color distortion and white burnout
Under exposed and mistaken white balance
All images are uploaded as PNGs with transparent backgrounds.