Packshots

Packshots are the visual cornerstone of our website and commerce experience, showcasing the product in focus and communicating to customers that they are in the right place. As a key element of product pages, packshot consistency is crucial for creating a strong customer experience.

Resolution, ratio, and margin

All packshots are inserted in a square ratio at minimum size of 2560 x 2560px.

Margins

A margin is defined as the space between the edge of an image container and the depicted object. The minimum margin is 7% for adhesives and equipment. For 2560 x 2560px images, 7% would be an ≈180px margin.

  • For adhesives and equipment products that fill out a roughly square area, the minimum margin is 14%.
  • For spare parts, the minimum margin is 21%, meaning in 2560 x 2560px images, the margin would be ≈540px margins. This larger margin size for spare parts ensures that adhesive and equipment products carry more visual weight, regardless of container size.

height > width

height < width

height ≈ width

Spare part container

Optical readjustments

Due to variations in objects and shapes, some parts of objects may float into the margin area. This should be done intentionally to create optically balanced overviews.

Margin diagram

Production style

Hyper-realistic 3D renders are the preferred format, as this ensures complete consistency of scene, light, shadows, and color rendition. Other options are high-fidelity raster or vector renders and photos.

3D render (preferred)

Raster or vector render

Photo

Always showcase the perfect specimen

The packshot below has a crooked label with printing flaws and shows dents in the container. When imperfections occur, they should always be adjusted in post production.

Crooked label

White line due to missing bleed in print file of label

Dent in container and imperfection in label edge

Angle, light, and shadow

Always present the product from the most meaningful angle, where the primary details of the product can be seen.

  • Adhesive products should be presented showing the entire container from the front, with the label clearly visible.
  • For some equipment products, an angled perspective is acceptable if it helps to show shape and dimension. Always show the entire object (no cropping), with the exception of wires.

Always show products with natural, diffused lighting so that color and shape are rendered as realistically as possible.

An angled light source can be added to show highlights and depth.

Adhesive

Equipment

Don’t do shadows

Default light source angled down from top right — highlights

Make sure white balance and exposure is on point

Overexposure causes color distortion and white burnout

Under exposed and mistaken white balance

Transparent background — always

All images are uploaded as PNGs with transparent backgrounds.