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Promoting recorded seminars

The webinar pages are designed to promote, inform and for users to watch the recorded webinars on the site. It should also offer resources related to the webinar topic. If the webinar is gated, the customer can access the webinar by filling out the form on the gated version of the page.

Important: There is a gated and un-gated version of the webinar page. This page only describes the un-gated version - for details on the gated version please see Webinar - gated.


Use the Article hero module. The hero should include the following elements:

A. Document type (and other tags)

Webinar, brand logo, new, etc.

B. Headline

Create a compelling headline that clearly conveys the webinar’s main topic(s).

C. Short introduction

A slightly more in-depth description (around two sentences or approximately 100 characters). Provide a brief but compelling description of what customers can expect from the recorded webinar.

D. Share link

Enable customers to share the recorded webinar page on their social media networks, expanding its reach.

Main content

The main content consists of a summary, key insights and featured speakers.

A. Summary

Use a Full width text + image module to provide a brief summary of the webinar. Include key details, such as the webinar's purpose, highlights, and the value a customer will gain from watching the recording.

B. Key insights

Utilise a checkmark box to highlight key insights or takeaways that customers can expect from the event. Make these points clear and impactful.

C. Author

Showcase featured speakers using an author module. Include their names, titles and if possible a link to their LinkedIn account, website or similar. Use high-quality images of the speakers.


Recorded webinar

The webinar is displayed using the full width video module (with a play button on top).

Provide links or access to related resources that complement the webinar content, such as product information, applications, white papers, and case studies.

A. Mentioned products

When the webinar describes one or more products, the products are highlighted in the product ribbon module. These will be placed below the webinar details.

B. Related content

The preview card module is used to guide the user to more relevant reading materials.

Contact us

Provide contact information or a contact form for participants to reach out with questions, feedback, or inquiries related to the recorded webinar with the get in touch module.

Customer support can include the following:

  • Link to Henkel support center
  • Request a consultation link
  • Request a sample link
  • Order request link