The webinar pages are designed to promote and allow users to watch recorded webinars. It should also offer resources related to the webinar topic. If the webinar is gated, the customer can access the webinar by filling out the form on the gated version of the page.
Important: There is a gated and un-gated version of the webinar page. This page only describes the un-gated version - for details on the gated version please see Webinar - ungated.
Use the Hero variant 1 module. The hero should include the following elements:
A. Pre headline/Tags
Can include the document type such as ‘Webinar’ or Tags such as brand logo, new, etc
B. Headline
Create a compelling headline that clearly conveys the webinar’s main topic(s).
C. Short introduction
A slightly more in-depth description (around two sentences or approximately 100 characters). Provide a brief but compelling description of what customers can expect from the recorded webinar.
D. Share link
Enable visitors to share the Webinar page on their social media networks, expanding its reach.
E. Get access CTA
Clicking this button will take you down the page to the registration form.
The main content consists of a summary, key insights and featured speakers.
A. Summary
Use a Full width text + image module to provide a brief summary of the webinar. Include key details, such as the webinar's purpose, highlights, and the value a customer will gain from watching the recording.
B. Key insights
Utilise a checkmark box to highlight key insights or takeaways that customers can expect from the event. Make these points clear and impactful.
C. Author
Showcase featured speakers using an author module. Include their names, titles and if possible a link to their LinkedIn account, website or similar. Use high-quality images of the speakers.
Recorded webinar
The full width video module is visible on the un-gated webinar page but the button text on top of the image reads ‘Unlock’ instead of play. The button functions as an anchor link that takes you to the registration form.
Form
The prominent "Get access now" registration form allows visitors to gain access to the recorded webinar.
Use the form template for gated content here. This form template is used for all gated content (case studies, white papers, events and webinars).
Provide links or access to related resources that complement the webinar content, such as product information, applications, white papers, and case studies.
A. Mentioned products
When the webinar describes one or more products, the products are highlighted in the product ribbon module. These will be placed below the webinar details.
B. Related content
The preview card module is used to guide the user to more relevant reading materials.
Provide contact information or a contact form for participants to reach out with questions, feedback, or inquiries related to the recorded webinar with the get in touch module.
Customer support can include the following:
- Link to Henkel support center
- Request a consultation link
- Request a sample link
- Order request link