FAIRS & EXHIBITIONS

Out-of-home market communication

On fairs and exhibitions, our touchpoints give a quick but focused overview of the Henkel brand and its
product brands and attract new customers and business partners. We communicate in a clear and bold way
to set ourselves apart from other brands.

Sizes and dimensions

In general, the size of the brand assets on exhibition conform to the brand guidance, but we have the opportunity to adjust the size to the size, use and combination of the touchpoints.

The position and sizes of the brand assets depend on the use of touchpoints in their individual context.

Regular size

The regular size (100%) of the Henkel logo and the business-unit descriptor will be applied to touchpoints like posters, brochures, roll-ups (etc.) and to touchpoints with close proximity to the ­viewer (e.g., ≤ 10 m). The regular sizes are also necessary in case of a high amount of content or limited space.

Larger sizes

The larger sizes (150% or 200%) of the Henkel logo and the business-unit descriptor will be applied to touchpoints where they are one of few or even the only content visible. Most of these touchpoints should also be readable from a larger distance (e.g., >10 m).

To determine how the the Henkel logo and the BU descriptor need to be applied, it is necessary to take the placement of several touchpoints into account.

Strategic placement

When touchpoints are positioned very closely to each ­other, it is not ­necessary to integrate the Henkel logo and business-unit descriptor into every element. Choose the most prominent element(s) for logo/descriptor integration.

Larger sizes

When touchpoints are further apart from each other, the position of the Henkel logo and business-unit descriptor must create a communicative link to Henkel Adhesive Technologies. Therefore, it may be necessary to increase the sizes up to 150% or 200%.

For further information on the use and sizes of the Henkel logo and business-unit descriptor, see Logo Guidelines.

Position of logo and business-unit descriptor

Depending on the type of touchpoint, we recommend several positions for the Henkel logo, the business-unit descriptor and the product-brand logos.

Touchpoints on the ground

For touchpoints that are placed on the ground, we recommend placing the Henkel logo and business-unit descriptor always on the top of the format or format-split unit.

In most cases, people and other devices or touchpoints are placed in front of a backdrop.
In most cases, people and other devices or touchpoints are placed in front of a backdrop.
Example of a counter positioned at floor level and  contrasting with the backdrop
Example of a counter positioned at floor level and contrasting with the backdrop.

Touchpoints above eye-level

You are free to put the Henkel logo and business-unit descriptor on the bottom or the top of the
format or the format-split unit.

A banner or flag at eye-level or higher
A banner or flag at eye-level or higher
A banner above eye-level
A banner above eye-level

Implementation of product brands

In general, the product brand logos have to be positioned at the top of the format or the format-split unit. In some cases, touchpoints are placed at floor-level, so that any logo or business-unit descriptor must not be placed in the foot area.

Implementation of the product-brand logos with the Henkel logo and business-unit descriptor

The product-brand logo is placed directly above the communication.
The product-brand logo is placed directly above the communication.
In a flexible and bold layout, the product-brand logo is still connected to the headline.
In a flexible and bold layout, the product-brand logo is still connected to the headline.

Application of the product-brand logos without the Henkel logo and business-unit descriptor (e.g., in a composition)

The product-brand logo is placed at the top of the format or the format-split unit.
The product-brand logo is placed at the top of the format or the format-split unit.

Ready-to-use templates

We provide ready-to-use templates for InDesign to offer you the best possible user experience.

Toolbox

The templates include a toolbox with all elements in the correct dimensions.

Toolbox

We provide the following compositions for our business-unit communication and and for our product-brand communication. You can use them as a starting point for your communication or to create your individual layout according to the principles of fairs and exhibitions as well as to our design system.

Backdrop 4000 x 3000 mm

Counter 1400 x 950 mm

Banner 2685 x 1280 mm

Banner 1000 x 3000 mm

Downloads

Information for external users:

To receive the logo files, you first have to register for our Brand Hub download portal. Please see the instructions on how to complete the registration. After registration you will receive a confirmation that your access has been activated and you will be able to download the logos.

For Henkel employees, no separate registration is necessary. You will be automatically directed to the download page via Henkel MyID.