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CONTENT STRATEGY FRAMEWORK

If you are a content producer on the NEXT website, please ensure that your content production follows the NEXT content strategy framework.

BENEFITS

By following the content strategy framework, you ensure your content:

  1. reflects the business vision
  2. maximizes business goals
  3. is customer centric 
  4. provides best-in-class UX
  5. portrait the wished brand experience
  6. gives a harmonic experience

CONTENT STRATEGY DOCUMENT

Find below a 1 slider recapping the key concepts.

Get in contact with simone.sacchini@henkel.com to get access to the full content strategy document / to get trainings.