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Building flexible campaign pages

The campaign page framework is meant to provide a flexible ‘template’ for the campaign pages. The aim of the framework is to provide enough flexibility to accommodate different campaign types as well as allow us to easily build pages that are both top of funnel and bottom of funnel.

Hero L2

When creating a campaign page, use the Hero variant 2 module. The module should be used as the introduction to the campaign page. 

We recommend that the hero should:

  • Be eye catching and to the point.
  • Give an introduction to the campaign topic (eg. Loctite threadlockers or similar) and the general attributes and applications of the products within this category.
  • Clearly state what the campaign is about and who it is for.

Pre-headline (Optional)

The pre-headline is a descriptive keyword or phrase placed above the main headline - to provide additional context to the headline. Do not use the same text in the pre-headline as in the headline (B). 

Headline and short description

Provide a catchy headline and introduction to the campaign.

Hero image

Use imagery that is both eye catching and related to the topic of the campaign.


CTAs to highest priority actions

Content sections

When making a campaign page you are free to reorder and remove content sections tailoring the page to the individual campaign. The Campaign Framework is designed to be flexible enough to accommodate very different campaigns and as such the order of the content sections below is merely meant as a guide.

We generally do recommend following a general structure where:

  1. The hero at the top provides a brief introduction to the campaign
  2. The USP band is placed at the top of the page
  3. A more in depth introduction to the campaign (in the form of text/video/infographics) is provided as high up on the page as possible (for example immediately after the USP band)
  4. Additional content (text/video/infographics/products/solutions/events) are presented in a general content section 
  5. Options to convert (contact information / request a sample/consultation form) is placed at the bottom of the page (with the option to add anchor links in CTAs higher up on the page)


Highlight the industry's unique selling propositions or key strengths. These can be brief statements that set the industry apart. Use the USP band module with expressive numbers. Listed below are suggestions for what to display under ‘At a glance’.

Infographics / Content

Use this section to introduce and present the campaign in more detail. You can choose to include a variety of content including infographics, data . This section can be optimized this section for SEO with relevant keywords and metadata.

You can use the modules below or a mix of the three.

A. Full width text + image

C. 50:50 Module

B. Two column text + Image and/or Video + text depending on the content (image or video) 


If the campaign includes a video that has a high priority for the campaign it can be shown displayed either using the full width video module or the Two column video module. The choice of module largely depends on the prominence you want to give the video content and whether the video requires additional text to provide context.

A. Full width video

B. Two column video module. 

Products / Solutions

If the campaign includes one or more products these can be described using the Full width text + image, the Two column text + image or a mix of the two. If you want to include a video that describes the products you can use the Video + text to display it. This module can also be combined with the modules described above.

If you want to display multiple products we generally recommend using a product ribbon module.

A. Full width text + image

B. Video + text 


If the campaign includes an event, or you want to promote a related event, you can use the Countdown module, to do so.

There are two versions of this module, one with an image and one without.

A. Without image

B. With image

Relevant resources (Whitepapers, Articles)

Offer links or references to additional resources, such as reports, white papers, or articles, that provide in-depth insights into the topic of the campaign. Use the Preview card carousel to display Relevant resources.

Contact information/request sample form

Offer either the Get in touch module or a Form module (eg. the Request a sample form) at the bottom of the page.

For top of funnel pages (pages where customers are expected to be in the exploration phase), or campaigns where the main objective is informative, we recommend using CTA’s throughout the page to lead the customer further into the funnel - and then use the Get in touch module at the bottom of the page.

For bottom of funnel pages (pages where customers are expected to be in the buying phase) we recommend using the form at the bottom of the pages, making it easy for the customer to convert by filling out the form.

A. Get in touch module

B. Form module

Examples in use

The idea behind the Campaign page framework is that it can be used to create any number of different campaign pages and as such this section only shows a small sample of the campaign pages that it’s possible to create using the framework. The aim of this section is to show how campaign pages can look.

A. Informational

C. Bottom of funnel
Customer is looking to convert

B. Top of funnel
Customer is looking for information