How-to imagery provides a helpful visual element to clarify written instructions on how to use a product. Each image should demonstrate the key moment of the specific step it is relevant to. On general image styling and tonality read more here.
The how-to images can be used in the following format:
rectangle ratio (16:9) at minimum size of 1920 x 1080px. — (PIM/DAM) PDP HowTo section (steps) - Asset Type: product>How To Steps
1920 x 1080px
How-to images are set in environments fitting to their general application. This helps customers recognize the application and industry and give context to the instructions.
Show real environments
Show without a background
Use a studio background
Instructions for how to use products always follow this structure:
- Safety precautions, if applicable
- Preparation & application
- Disassembly/removal, if applicable
- Links to support options
Always have the important part of the step clearly in view.
Focus on the specific action — zoom in
Don’t show too much scenery
Always shoot photos in setting with natural, diffused light so that colors, textures, and environment are rendered clearly and in line with reality. Read more on our general lighting guidelines here.
Unnatural stock photo feel
Excessive yellow light and underexposed
Overexposed white and setting is too dark
When people are demonstrating a product, make sure they always wear brand colors or neutral colors.
Apparel in brand colors or neutral colors
Apparel in off brand colors and safety glasses missing