The centered countdown module is used to encourage conversion by introducing a sense of urgency on pages with limited-time offers such as event pages. The module generally contains a CTA.
Desktop
Mobile
The module comes in centered alignment both on Desktop and Mobile view. The module consists of:
- Headline*
- Counter*
- Body copy (optional)
- CTA (optional)
* required element
Headline
Character limit: 62
Do not exceed three lines of text on 360px screens
Body text
Character limit: 120
For general copywriting guidelines, please refer to the Writing rules.
Colorways
Alignment
All module elements are center-aligned.
Designed for use near the top of Event Pages or other pages that promote limited time offers. Its large size and center alignment draws more attention than other versions of the countdown module. It doesn’t contain an image, and therefore requires the page it is on to provide visual context if needed.
Examples of use
DO: Follow the character limit guidelines.
DON’T: Use the countdown alone, without copy the context for the countdown is important. Using a headline is required for this module.
DON’T: Use too long copy.
DON’T: Change the alignment of the text.