A white paper page serves as a dedicated platform for presenting and sharing white papers that delve into specific topics. It provides readers with valuable insights, expert analyzes, and potential solutions related to complex issues, making it a valuable resource for education, research, and informed decision-making.
Important: There is a gated and un-gated version of the page. This page only describes the un-gated version - for details on the gated version please see White paper - gated.
Use the Gated resources Hero module. It should include the following elements:
A. Pre headline/Tags
Can include the document type such as ‘White paper’ or Tags such as brand logo, new, etc.
Create a compelling headline that clearly conveys the topic of the white paper.
C. Short introduction
A slightly more in-depth description (around two sentences or approximately 100 characters). Provide a brief but informative description that highlights the key value propositions and benefits of reading the white paper.
D. Share link
Enable visitors to share the white paper page on their social media networks, expanding its reach.
E. CTA: Download white paper
To download the white paper.
F. Cover page
The main content consists of a summary, key insights and authors.
Use a Full width text + image module to provide a brief summary of the white paper. Include key details, such as the white paper’s purpose, highlights, and the value a user will gain from reading it.
B. Key insights
Utilise a checkmark box to highlight key insights or takeaways that readers can expect from the white paper. Make these points clear and impactful.
Provide links or access to related resources that complement the white paper content, such as product information, applications, related white papers, and case studies.
A. Mentioned products
When the white paper describes one or more products, the products are highlighted in the product ribbon module. These will be placed below the white paper details.
B. Related content
The preview card module is used to guide the user to more relevant reading materials.
Provide contact information or a contact form for participants to reach out with questions, feedback, or inquiries related to the white paper with the get in touch module.
Customer support can include the following:
- Link to Henkel support center
- Request a consultation link
- Request a sample link
- Order request link