A white paper is a editorial long read experience that delve into specific topics. It provides readers with valuable insights, expert analyzes, and potential solutions related to complex issues, making it a valuable resource for education, research, and informed decision-making.
Some contents are optional and are used to create rhythm through the long read experience. For topics clearly related to sustainability the color used should be sage green.
Example of page layouts
Note: these serve as examples and not mandatory layouts to be followed
Mandatory contents:
- Hero visual
- Main text mixed with imagery and/or visuals — Numbers on headlines can be added so anchor menu conveys 'chapter style' hierarchy
Optional content/modules
Optional modules can be sprinkled to make the long read experience dynamic.
A. Testimonial
B. USP band
C. 50:50 module
D. Info box
Use the hero layout created for White paper. See details in Long read hero variant 1.
The white paper consist of multiple Full width text + image modules combined. Each module is used for a new section of text, and can also include an image, and an image caption.
Text and images
Use headlines and sub headline along with imagery to divide content. Numbers on headlines can be added so anchor menu conveys 'chapter style' hierarchy. Use high-quality images that are relevant to the content.
A. Share links
B. Generate PDF CTA
C. Reading time
D. In-line image
Use image to visually break up dense content and illustrate key themes within body content. Aligns with body copy column
E. Info box
F. Chapter image
These images are used to introduce and visually define a chapter theme. Positioned at the beginning of a chapter. Goes beyond body column.
Highlight should be used to create rythmn through the long read experience. It can be pulled out of the whitepaper with the following modules:
Testimonial — optional
Pull quotes can be added to show customer testimonies or a way to highlight key information.
50:50 — optional
Highlight key information or quotes from other sources.
USP band — optional
Use when highlighting key figures. It needs to be integrated into the narrow layout.
When introducing applications, make use of the Mosaic module.
Always summarize at the end of the page.
Add the get in touch module at the end of the page.