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Presenting a L2 industry

An industry page is a specialized web page that serves as a central hub of information and resources related to a specific industry or sector. It aims to provide valuable content, foster engagement, and connect professionals, businesses, and individuals with the latest insights and developments within that industry. The content and features of an industry page can vary depending on the website's goals and the specific needs and interests of the target audience.

Hero + Anchor

The level 2 industry page, uses the Hero variant 1 module. This is an exception from the overall guideline, but was chosen in order to better communicate the landing page aspects of the L2 industry pages.

A. Headline

Create a compelling headline that clearly conveys the industry's importance or uniqueness. Make it engaging and attention-grabbing.

B. Short introduction

Write a brief but informative description that summarises the industry's significance and why visitors should explore further.

C. Eye catching imagery

Use high-quality images or visuals that relate to the industry. Ensure they are visually appealing and relevant to the content.

D. Anchor menu

The anchor menu should be used on longer pages, to help customers easily navigate the content.


USP band module

Highlight the industry's unique selling propositions or key strengths. These can be brief statements that set the industry apart. Use the USP band module with expressive numbers. Listed below are suggestions for what to display under ‘At a glance’.

Industry forecast and expertise:

For high-growth industries only

  • Trends
  • Statistics
  • Challenges/opportunities
  • Articles, webinars

Sustainability and Economic Edge:

  • How HAT is helping this industry become more sustainable
  • Why HAT is the best choice economically
  • Statistics


Sub-industry overview and navigation

If applicable, provide navigation links to other sub-industries (industry L2s) that belong to the same Industry L1 to make it easy for users to explore specific areas of interest. Use the Wayfinding card module for this.


Use the Video + text module to display a high quality video introducing the customer to the industry.

Detailed description

Write a detailed description of the industry, including its history, current status, and future prospects. Optimize this section for SEO with relevant keywords and metadata.

Modules being used is the Two column text + image and the Video + text module (left), for the navigating (easy overview) experience or the Full width text + image module (right) for a more focused and immersive reading experience.

The Two column text + image module can also be used for:

  • Featured success story (Case study)
    Showcase a success story or case study related to the industry. Highlight achievements, challenges, and outcomes to illustrate its impact.
  • Upcoming event
    Promote an upcoming industry-related event, conference, or webinar. Include event details, registration information, and a compelling reason to attend.

As mentioned the Two column text + image can be used together with the Video + text module which will facilitate the displaying of a mix of text and video content.


Use the Tabbed content + text module for applications specific for the industry. Use this module for a more in-depth reading experience. Use the tabs to group content into helpful categories with links to related content. This module is used to explain the details of the application and also guide the user to related content, ie. a case study, white paper or similar.

Offer links or references to additional resources, such as reports, white papers, or articles, that provide in-depth insights into the industry.

Preview card module

Use the Preview card carousel for related resources.


The product ribbon module shows related products in a multiple products carousel with headline.

Depending on the industry, the products or the applications are shown first.

  • If the industry is big, the products shown are related to the applications that are featured.
  • If industry is smaller, products often used or most popular is shown without application connection.

Contact us

Two column text + image or get in touch module

Provide multiple contact options, such as contact forms, phone numbers, email addresses, or live chat, for visitors who have questions or inquiries related to the industry. Use the Two column text + image or Get in touch module, depending on the contact options the specific SBU/industry offers.