3D Application illustrations

3D illustrations are a branded, stylized medium for conveying how products are used. They also enable us to create visualizations that would otherwise be difficult to capture using a camera and make interactive experiences possible.

Resolution / ratio

Static PNG renders are delivered in square formats of 4000x4000 pixels.

Art direction

Objects are always in white styling and displayed on backgrounds in our pastel colors, but are also to function on white backgrounds. Product is always shown in red. Core characteristics of product texture and viscosity are important part of product visualization. Zooms explaining application or USP in detail are added when needed.
Important!: All props are created in real 3D so they can be implemented in future interactive scenarios.

Application: Phase change material

Application: Wear prevention

For equipment application the key parts of the equipment are colored red instead of the adhesive. And for applications where white light plays a part we only optimise to use on pastel backgrounds.

Shown on white background: Be careful of white balance and avoid burnout

Color and texture

Special attention to texture is key to convey correct substrates and product texture

Application illustrations are always displayed with backgrounds in one of below colors:

SOFT BLUE
CMYK 0/0/0/0
RGB 255/255/255
HEX #BDCDDA

 

SAGE GREEN
CMYK XXXXX
RGB XXXXX
HEX #BFCFBE

 

WARM GREY
CMYK XXXXX
RGB XXXXX
HEX #DED7D6
 

Product color

HENKEL RED
CMYK 0/100/100/0
RGB 225/0/15
HEX #E1000F

 

Disclaimer: Product visualizations should incorporate characteristics, so transparency and texture effects may distort the color a bit.

SOFT BLUE LIGHT
CMYK
RGB
HEX #DDE7ED

 

SAGE GREEN LIGHT
CMYK XXXXX
RGB XXXXX
HEX #E6EDE4

 

WARM GRAY LIGHT
CMYK XXXXX
RGB XXXXX
HEX #F2EFEF
 

Lighting

All illustrations should be lit consistently using diffused light so that textures are clearly visible and shadows are not stark. Level of whiteness should always be fully aligned with these examples. The slightest deviation can make a prop look grey and totally off brand.

too low exposure

too low exposure

too high exposure

States

Some applications are best visualized through multiple states. Some examples include variations in temperature, environment, time, or substrates. When depicting multiple states for the same application, ensure that the differences between them are as visually obvious as possible.

Static vs. dynamic

Illustrations can be presented statically or dynamically depending on the medium in which they are used. When presented statically, illustrations can be viewed but not manipulated, much like a conventional image. In dynamic contexts, such as animated social media ads or interactive modules on a web page, illustrations either move independently or can be manipulated by a user.

Whether an illustration will be shown statically or dynamically does not affect the construction of the illustration itself, but aesthetics and usability must be considered when placing them in static or dynamic contexts.

Downloads

Information for external users:
To receive the files, you first have to register for our Brand Hub download portal. Please see the instructions on how to complete the registration. After registration you will receive a confirmation that your access has been activated and you will be able to download the logos.
For Henkel employees, no separate registration is necessary. You will be automatically directed to the download page via Henkel MyID.