Grout materials

Use the short description, in max 2 sentences, to describe what’s specific to the product within its category, and how the product provides value in application. In short, expand on the tagline without repeating it verbatim (and don’t forget a full stop at the end!).
Do not include the product name in the short description.

We have a simple formula for writing compelling short descriptions:

Refer to these examples when writing your short description:

• This 2-part epoxy adhesive paste, which cures at room temperature after mixing, is ideal for anchoring threaded rods, bolts, rebar dowels and smooth dowels into concrete, grout-filled blocks, and other non-reinforced masonry.
• This 2-part, rapid curing, polyurethane joint filler is specially designed for sealing and concrete repair.

• This aggregate-filled liquid epoxy system is designed for grouting up to 46 cm (18") deep, including self-levelling applications under rails and sole plates.
• This 2-part, black, aggregate-filled epoxy is formulated for grouting up to 150 mm (6") deep, including self-levelling applications.

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Here you have the space to describe in greater detail all the important technical characteristics. Elaborate on the tagline and short description (verbatim if necessary), and add any important info not yet mentioned.

There is no specific formula for writing long descriptions: just start with the product name (remembering the ^®) and elaborate in 2-3 sentences details on the product. The first sentence should be the primary differentiators / key features, with the following sentences additional information on substrate compatibility, specific applications, etc. And of course remember to stick to all protocols for measurements, spacing, etc.

Refer to these examples when writing your long description:

• LOCTITE^® EA 7363 is a 2-part, 100% solids, non-sag epoxy specially designed to anchor threaded rod, bolts, rebar dowels and smooth dowels into concrete, grout filled block, and other non-reinforced masonry. Perfect for seismic anchoring and bracing, grouting dowel bars and tie bars for full-depth concrete pavement repairs, capping paste for crack injection, and anchoring in wet and submerged applications.
• LOCTITE^® PC 6231 is a gray, 2-part, rapid curing, polyurethane joint filler designed for heavy-duty traffic and freezer applications. It is a self-levelling, 100% solids, low viscosity, flexible system. Typical applications include filling interior control joints or new construction saw joints on horizontal concrete surfaces. Used for industrial floor applications receiving heavy vehicle traffic and exterior applications where minimal joint movement from thermal cycling will occur.
• LOCTITE^® PC 9422 is a red, 2-part, thick, aggregate-filled liquid epoxy system designed for grouting up to 46 cm (18") deep, including self-levelling applications under rails and sole plates. It withstands high torque loading and is typically used on diesel or gas engines and generators, cone crushers, compressors, mine hoists, outboard bearings, and gantry cranes.

• Product Content - All (Master Excel)
• Product content template
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Here you can list the top 3 to maximum 5 things a customer would need to know about the product, based on what they’re most likely to use it for. Try to focus on genuine USPs, rather than generic information you could find in many products. Ensure any regional-specific certifications are included (as a one-off 6th USP if necessary).

We have a simple formula for writing compelling USPs:

Refer to these examples when writing your USPs (and please note: no full stops at the end):

• Non sagging
• Room temperature cure
• 100% solids epoxy
• Designed for heavy duty traffic and freezer applications
• Can be applied at temperatures between -40°C to 50°C (-40°F to 120°F)
• Self-levelling
• Provides 10-15% movement of installed joint width
• 100% solids epoxy system
• Chemical and corrosion resistant
• Non-shrinking
• Stronger than concrete

• Product Content - All (Master Excel)
• Product content template
• Example Live Products
• Check My Ticket: Product Page Content Requests  

The meta title is the product name, and the meta description is the product tagline. These data influence how pages appear in search results, impacting click-through rates and visibility. Optimizing meta data is important because it helps attract the right audience and improves search engine rankings and, by extension, leads.

• Meta title: LOCTITE^® PC 9626
• Meta description: A grouting product for deep pours

• Meta title: LOCTITE^® PC 9416
• Meta description: Stronger-than-concrete system for repairing holes and cracks in floors

• Snippet optimizer