Machinery repair materials

Use the short description, in max 2 sentences, to describe what’s specific to the product within its category, and how the product provides value in application. In short, expand on the tagline without repeating it verbatim (and don’t forget a full stop at the end!). Do not include the product name in the short description.

We have a simple formula for writing compelling short descriptions:

Refer to these examples when writing your short description:

• This 2-part, gray, thixotropic epoxy adhesive offers very high peel strength, excellent shear strength, and is ideal for bonding dissimilar substrates.

• This 2-part, epoxy adhesive paste comes in an easy-to-use mixer cup and is perfect for high strength, permanent bonding of metals, ceramics, concrete, wood, and most plastics. Use it to repair, fill and seal holes, cracks and worn surfaces.

• This 2-part, room-temperature curing adhesive is ideal for permanent bonding of metals, ceramics, concrete, wood, glass, and most plastics.
• This general purpose structural adhesive has high-strength and fast-fixture at room temperature.

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Here you have the space to describe in greater detail all the important technical characteristics. Elaborate on the tagline and short description (verbatim if necessary), and add any important info not yet mentioned.

There is no specific formula for writing long descriptions: just start with the product name (remembering the ^®) and elaborate in 2-3 sentences details on the product. The first sentence should be the primary differentiators / key features, with the following sentences additional information on substrate compatibility, specific applications, etc. And of course remember to stick to all protocols for measurements, spacing, etc.

Refer to these examples when writing your long description:

• LOCTITE^® EA 9460 is a gray, 2-part, thixotropic, modified epoxy adhesive with a great balance of properties. This smooth paste doesn’t need primers, and offers very high peel strength and excellent shear strength. It is easy to mix and dispense and, once cured, is impact- and fatigue-resistant. Its balance of properties provides application flexibility, making it ideal for bonding dissimilar substrates, including metals, engineering thermoplastics, and thermoset laminates such as sheet molding compound (SMC).
• LOCTITE^® EA 445 is a 2-part, room temperature cure, epoxy adhesive paste that works on virtually any material (although it’s not recommended for polyethylene or polypropylene), can withstand temperatures up to 80°C (180°F), and can be drilled, tapped, sanded or machined and painted after cure. It’s ideal for quick repairs and prototype bonding of metals, ceramics, concrete, wood, glass and most plastics.
• LOCTITE^® EA 9017 is a 2-part, room-temperature curing epoxy adhesive consisting of a premeasured resin and hardener for easy application, consistent strength and time savings - no waste, no mess, and no clumping. Perfect for high-strength, permanent bonding of metals, ceramics, concrete, wood, glass and most plastics. Great for repairing, filling and sealing holes, cracks and worn surfaces. It reaches handling strength in just 4 to 6 minutes, and can withstand temperatures up to 149°C (300°F).

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Here you can list the top 3 to maximum 5 things a customer would need to know about the product, based on what they’re most likely to use it for. Try to focus on genuine USPs, rather than generic information you could find in many products. Ensure any regional-specific certifications are included (as a one-off 6th USP if necessary).

We have a simple formula for writing compelling USPs:

Refer to these examples when writing your USPs (and please note: no full stops at the end):

• Repairs, fills and seals holes, cracks, and worn surfaces
• Can be drilled, tapped, sanded, or machined and painted after cure
• Bonds virtually any material
• But not recommended for polyethylene and polypropyleneFast and powerful general purpose adhesive
• Handling strength in 4 to 6 minutes
• Fully cures in 45 to 60 minutes
• Easy-to-use syringe applicator
• General purpose
• Very fast fixture at room temperature
• Excellent temperature and moisture resistance
• Bonds a variety of substrates
• Ready-to-use

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The meta title is the product name, and the meta description is the product tagline. These data influence how pages appear in search results, impacting click-through rates and visibility. Optimizing meta data is important because it helps attract the right audience and improves search engine rankings and, by extension, leads.

• Meta title: LOCTITE^® HY 4060 GY
• Meta description: Fast and powerful general purpose adhesive

• Meta title: LOCTITE^® EA 9017
• Meta description: Adhesive for high-strength bonding of virtually any material

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