These durable products rebuild worn-out metals, such as steel and aluminum, and provide protection against pitting, erosion, corrosion and chemical attack. Ease of use and fast curing times deliver emergency metal repairs in even the most demanding environments. Machinability, high strength and high chemical resistance are among the most important properties of these compounds.
- Product tagline
- Short description
- Long description
- USPs
- Meta data & SEO
What is a product tagline and why is it important?
The tagline should include what makes a product unique within its product category. 80% of customers only read the product tagline and often only on the Product Listing Page, so it’s crucial to be both as accurate as possible and keep to the two golden rules of taglines:
Maximum 80-characters limit
No full-stop at the end
Constructing a product tagline
We have a simple formula to help you write compelling taglines for metal rebuilding products. And to make it even simpler, the three elements can be in any order:
Examples
Refer to these examples when writing your tagline. And remember: no full stop at the end, and max 80 characters.
- Steel-filled epoxy repair compound
- Epoxy, aluminum-reinforced metal repair compound
- Epoxy repair putty for repair that need a stainless-steel finish
- Aluminum-reinforced pourable epoxy repair compound
- Water-based repair putty
- High-strength, machinable, corrosion-resistant adhesive for metal repair
- Versatile, steel-filled, kneadable epoxy stick for emergency repairs
What is a short description and why is it important?
Use the short description, in max 2 sentences, to describe what’s specific to the product within its category, and how the product provides value in application. In short, expand on the tagline without repeating it verbatim (and don’t forget a full stop at the end!).
Do not include the product name in the short description.
Constructing a short description
We have a simple formula for writing compelling short descriptions:
Examples
Refer to these examples when writing your short description:
- This 2-part, unique, steel-filled epoxy repair compound is fast to mix and apply. Once hardened, it can be machined, drilled, tapped or filed.
- This 2-part epoxy metal repair compound is heavily reinforced with aluminum powder. It’s ideal for repairing non-structural defects in aluminum castings.
- This stainless steel-filled, epoxy repair putty repairs parts where a stainless steel finish is desired.
- This room temperature-cure, pourable epoxy system is heavily reinforced with aluminum powder.
Resources
What is a long description and why is it important?
Here you have the space to describe in greater detail all the important technical characteristics. Elaborate on the tagline and short description (verbatim if necessary), and add any important info not yet mentioned.
Constructing a long description
There is no specific formula for writing long descriptions: just start with the product name (remembering the ®) and elaborate in 2-3 sentences details on the product. The first sentence should be the primary differentiators / key features, with the following sentences additional information on substrate compatibility, specific applications, etc. And of course remember to stick to all protocols for measurements, spacing, etc.
Examples
Refer to these examples when writing your long description:
- LOCTITE® PC 3965 is a metallic gray, 2-part, unique, steel-filled epoxy repair compound that is fast to mix and apply. Once hardened, it can be machined, drilled, tapped or filed. It's excellent for fast, cost effective repairs to all ferrous materials. It is typically used in applications with an operating range of -30 °C to 95 °C (-20 °F to 200 °F ).
- LOCTITE® PC 7254 is a gray, 2-part epoxy metal repair compound heavily reinforced with aluminum powder. Its ideal for repairing non-structural defects in aluminum castings, or where an aluminum finish is desired. It has an operating range of 30 °C to 95 °C (20 °F to 200 °F ). Used for repairing aluminum castings, worn aluminum parts, making models/jigs for odd-shaped parts and aluminum dies.
- LOCTITE® EA 3476 is a metallic gray, stainless steel-filled, 2-part epoxy repair putty. It repairs parts where a stainless steel finish is desired. It is typically used in applications with an operating range of 30 °C to 105 °C (20 °F to 225 °F). Typical applications include renewing, rebuilding, resurfacing and repairing stainless steel equipment and parts like pumps, shafts and castings.
Resources
What are USPs and why are they important?
Here you can list the top 3 to maximum 5 things a customer would need to know about the product, based on what they’re most likely to use it for. Try to focus on genuine USPs, rather than generic information you could find in many products. Ensure any regional-specific certifications are included (as a one-off 6th USP if necessary).
Constructing USPs
We have a simple formula for writing compelling USPs:
Examples
Refer to these examples when writing your USPs (and please note: no full stops at the end):
- Easy to mix and use
- Will not sag or shrink
- Rebuilds worn parts fast
- Forms a non-rusting aluminum-like finish
- Superior adhesion - forms a solid bond
- Superior adhesion - bonds well to all metal substrates
- Resists rust and corrosion
- High stainless steel content
- Can also be used for making stainless steel molds
- Castable liquid - repairs hard-to-reach areas
- Suitable for use in potting applications
Resources
What is meta data and why is it important?
The meta title is the product name, and the meta description is the product tagline. These data influence how pages appear in search results, impacting click-through rates and visibility. Optimizing meta data is important because it helps attract the right audience and improves search engine rankings and, by extension, leads.
Examples
- Meta title: LOCTITE® PC 3965
- Meta description: Steel-filled epoxy repair compound
- Meta title: LOCTITE® EA 3472
- Meta description: Steel-filled pourable adhesive for hard-to-reach areas
Resources