Pipe repair materials are a fast and economical alternative to pipe replacement. They reinforce and seal pipes designed for high pressure and temperature applications, and are commonly used within heavy industries such as power production, oil and gas refining, and mining.
- Product tagline
- Short description
- Long description
- USPs
- Meta data & SEO
What is a product tagline and why is it important?
The tagline should include what makes a product unique within its product category. 80% of customers only read the product tagline and often only on the Product Listing Page, so it’s crucial to be both as accurate as possible and keep to the two golden rules of taglines:
Maximum 80-characters limit
No full-stop at the end
Constructing a product tagline
We have a simple formula to help you write compelling taglines for pipe repair materials. And to make it even simpler, the elements can be in either order:
Examples
Refer to these examples when writing your tagline. And remember: no full stop at the end, and max 80 characters.
- Chemical-resistant structural toughened epoxy for composite repair
- Composite repair system to repair and protect metal pipes
- Self-fusing insulating and sealing silicone wrap
What is a short description and why is it important?
Use the short description, in max 2 sentences, to describe what’s specific to the product within its category, and how the product provides value in application. In short, expand on the tagline without repeating it verbatim (and don’t forget a full stop at the end!). Do not include the product name in the short description.
Constructing a short description
We have a simple formula for writing compelling short descriptions:
Examples
Refer to these examples when writing your short description:
- This 2-part, toughened epoxy resin paste, when used in combination with glass-carbon fiber tape LOCTITE PC 5085, is a composite repair system for repairing and protecting metal pipes and tanks.
- This composite fabric is used in combination with resins as a composite repair system for repairing and protecting metal pipes.
- This self-fusing silicone rubber wrap is designed for temporary repairs on flexible hoses and pipes
Resources
What is a long description and why is it important?
Here you have the space to describe in greater detail all the important technical characteristics. Elaborate on the tagline and short description (verbatim if necessary), and add any important info not yet mentioned.
Constructing a long description
There is no specific formula for writing long descriptions: just start with the product name (remembering the ®) and elaborate in 2-3 sentences details on the product. The first sentence should be the primary differentiators / key features, with the following sentences additional information on substrate compatibility, specific applications, etc. And of course remember to stick to all protocols for measurements, spacing, etc.
Examples
Refer to these examples when writing your long description:
- LOCTITE® PC 7210 is a light orange (when mixed), 2-part, room-temperature curing epoxy material designed to be used with LOCTITE® PC 5085 to create a high-strength, reinforced composite repair system for repairing and protecting metal pipes and tanks in the petroleum, petrochemical, and natural gas industries. Perfect where high-strength, corrosion protection and chemical resistance are required.
- LOCTITE® PC 5085 is a black and white glass carbon fiber, multi-axial, multi-ply fabric used in combination with epoxy resins, such as LOCTITE® PC 7210 or LOCTITE® PC 7211, as a composite system to repair and protect metal pipes and tanks. It repairs damaged and corroded parts where high strength, corrosion protection or chemical resistance is required.
- LOCTITE® SI 5075 is a non-sticky, self-fusing, multi-purpose wrap for tape-based repair situations. Offering a tensile shear strength of 48 kg/cm², the tape stretches to three times its size and seals instantly. It also offers dielectric strength up to 15.7kV/mm and a service temperature range of -54°C to 260°C (-65°F to 500°F).
Resources
What are USPs and why are they important?
Here you can list the top 3 to maximum 5 things a customer would need to know about the product, based on what they’re most likely to use it for. Try to focus on genuine USPs, rather than generic information you could find in many products. Ensure any regional-specific certifications are included (as a one-off 6th USP if necessary).
Constructing USPs
We have a simple formula for writing compelling USPs:
Examples
Refer to these examples when writing your USPs (and please note: no full stops at the end):
- Composite repair system
- High strength corrosion protection and chemical resistance
- Ideal for sealing/repairing cracked tanks, pipes, pipe joints and reinforcing tanks, joints and elbows
- Conforms to ISO 24817: Composite Repairs for Pipework
- Reliable, temporary repairs on a variety of substrates
- Sealing and insulating silicone rubber wrap
- Self-fusing
Resources
What is meta data and why is it important?
The meta title is the product name, and the meta description is the product tagline. These data influence how pages appear in search results, impacting click-through rates and visibility. Optimizing meta data is important because it helps attract the right audience and improves search engine rankings and, by extension, leads.
Examples
- Meta title: LOCTITE® PC 5085
- Meta description: Composite repair system to repair and protect metal pipes
- Meta title: LOCTITE® SI 5075
- Meta description: Self-fusing insulating and sealing silicone wrap
Resources