These are pre-packaged, application-specific sets of adhesives, compounds and accessories designed to enable quick, reliable, and on-site repairs of damaged or worn industrial components and equipment. The kits combine all necessary materials, tools and instructions in one package, making it easier for maintenance teams to perform targeted repairs without needing specialized equipment or extensive downtime.
- Product tagline
- Short description
- Long description
- USPs
- Meta data & SEO
What is a product tagline and why is it important?
The tagline should include what makes a product unique within its product category. 80% of customers only read the product tagline and often only on the Product Listing Page, so it’s crucial to be both as accurate as possible and keep to the two golden rules of taglines:
Maximum 80-characters limit
No full-stop at the end
Constructing a product tagline
We have a simple formula to help you write compelling taglines for repair kits. And to make it even simpler, the three elements can be in any order:
Examples
Refer to these examples when writing your tagline. And remember: no full stop at the end, and max 80 characters.
- Emergency repair kit for instant component bonding
- Fast-curing, easy-to-use pipe repair adhesive
- Advanced pipe repair kit
- Tool repair kit
- Kit containing 15 of the latest and best LOCTITE maintenance products
What is a short description and why is it important?
Use the short description, in max 2 sentences, to describe what’s specific to the product within its category, and how the product provides value in application. In short, expand on the tagline without repeating it verbatim (and don’t forget a full stop at the end!). Do not include the product name in the short description.
Constructing a short description
We have a simple formula for writing compelling short descriptions:
Examples
Refer to these examples when writing your short description:
- This emergency repair kit contains rubber cords, LOCTITE 406 and tools to create customized O-rings.
- This pipe repair adhesive is designed for fast and reliable emergency pipe repairs.
- This all-inclusive kit contains all you need for reliable, long-lasting pipe repairs and live leak sealing.
Resources
What is a long description and why is it important?
Here you have the space to describe in greater detail all the important technical characteristics. Elaborate on the tagline and short description (verbatim if necessary), and add any important info not yet mentioned.
Constructing a long description
There is no specific formula for writing long descriptions: just start with the product name (remembering the ®) and elaborate in 2-3 sentences details on the product. The first sentence should be the primary differentiators / key features, with the following sentences additional information on substrate compatibility, specific applications, etc. And of course remember to stick to all protocols for measurements, spacing, etc.
Examples
Refer to these examples when writing your long description:
- LOCTITE® O-Ring Kit is an emergency repair kit for making replacement O-rings on the spot. It is easy to handle and ready for use in just a few seconds. The integrated LOCTITE® 406 creates a strong bond line a strong as the rubber itself. The kit contains five different sizes of nitrile rubber cord, a splicing jig, a safety knife and 20 g of LOCTITE 406. All you need!
- LOCTITE® PC 5070 is a fast-curing, easy-to-use, reliable emergency pipe repair system. Designed for temporary repair of weak areas on metal, plastic, and composite pipes. Repairs can be achieved in minutes without special tools or training.
- LOCTITE® PC 5070 PRO ADVANCED PIPE REPAIR KIT is an all-inclusive kit that contains all materials needed for reliable, long-lasting repairs of depressurized or under pressure cracks, pinholes and leaking threads on metal, plastic and composite pipes, joints, tees and couplings
Resources
What are USPs and why are they important?
Here you can list the top 3 to maximum 5 things a customer would need to know about the product, based on what they’re most likely to use it for. Try to focus on genuine USPs, rather than generic information you could find in many products. Ensure any regional-specific certifications are included (as a one-off 6th USP if necessary).
Constructing USPs
We have a simple formula for writing compelling USPs:
Examples
Refer to these examples when writing your USPs (and please note: no full stops at the end):
- Ideal for O-ring assembly
- Designed for bonding of rubber (elastomeric) materials and plastics
- Ideal for quick repairs
- Long lasting repairs on pipes, even while under pressure - no shutdown necessary
- Up to 2x coverage compared to other kits
- Does not require special training or hot work
- Fast and easy to apply; cures in 30 minutes
Resources
What is meta data and why is it important?
The meta title is the product name, and the meta description is the product tagline. These data influence how pages appear in search results, impacting click-through rates and visibility. Optimizing meta data is important because it helps attract the right audience and improves search engine rankings and, by extension, leads.
Examples
- Meta title: LOCTITE® 404 O-Ring Kit
- Meta description: Emergency repair kit for instant component bonding
- Meta title: LOCTITE® TOOLBOX
- Meta description: A kit filled with 15 of the latest and best LOCTITE maintenance products
Resources