Rubber and belt repair materials

Use the short description, in max 2 sentences, to describe what’s specific to the product within its category, and how the product provides value in application. In short, expand on the tagline without repeating it verbatim (and don’t forget a full stop at the end!). Do not include the product name in the short description.

We have a simple formula for writing compelling short descriptions:

Refer to these examples when writing your short description:

• This urethane liquid is designed to thoroughly clean rubber, urethane or metal surfaces before priming.

• This 2-part, fast curing, high strength, self-leveling polyurethane repair material has excellent adhesion and flexibility. Ideal for quick repairs of conveyor belts, rubber liners and other rubber parts.

• This 2-part urethane, adhesive/sealant belt repair system is designed to quickly and easily repair conveyor belts and other rubber parts.

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Here you have the space to describe in greater detail all the important technical characteristics. Elaborate on the tagline and short description (verbatim if necessary), and add any important info not yet mentioned.

There is no specific formula for writing long descriptions: just start with the product name (remembering the ^®) and elaborate in 2-3 sentences details on the product. The first sentence should be the primary differentiators / key features, with the following sentences additional information on substrate compatibility, specific applications, etc. And of course remember to stick to all protocols for measurements, spacing, etc.

Refer to these examples when writing your long description:

• LOCTITE^® SF 8220 is a colorless, urethane liquid designed to thoroughly clean rubber, urethane or metal surfaces before priming for belt repair.
• LOCTITE^® PC 7350 is a self-leveling, room temperature curing polyurethane offering excellent adhesion and tear strength. It’s perfect for repairing or rebuilding conveyor belts, liners in mills, pumps, feeder bowls, hoppers, chutes, and cast urethane screens and liners.

• LOCTITE^® PC 7393 is a 2-part, self-mixing, rubber repair system with exceptional handling, curing and performance properties that is ideal for fast, onsite repairs. This high-performance urethane was developed to repair critical operating equipment faster, more reliably and with greater ease than ever before. The unique formula is highly flexible, extremely tough and will not fracture under stress. It is designed to repair rubber, urethane, PVC, metals, and more.

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Here you can list the top 3 to maximum 5 things a customer would need to know about the product, based on what they’re most likely to use it for. Try to focus on genuine USPs, rather than generic information you could find in many products. Ensure any regional-specific certifications are included (as a one-off 6th USP if necessary).

We have a simple formula for writing compelling USPs:

Refer to these examples when writing your USPs (and please note: no full stops at the end):

• Dries quickly
• Non-toxic
• Leaves no residue
• Easy-to-use, self-mixing system
• Fast curing
• High performance urethane
• Forms permanent bonds to rubber, urethane, PVC, metal, glass, masonry and plastics
• Extremely convenient for fast, on-site repairs, especially to conveyor belts and other rubber parts exposed to weather and extreme wear

• Product Content - All (Master Excel)
• Product content template
• Example Live Products
• Check My Ticket: Product Page Content Requests  

The meta title is the product name, and the meta description is the product tagline. These data influence how pages appear in search results, impacting click-through rates and visibility. Optimizing meta data is important because it helps attract the right audience and improves search engine rankings and, by extension, leads.

• Meta title: LOCTITE^® PC 7350
• Meta description: Polyurethane for fast repairs of conveyor belts and other rubber parts 

• Meta title: LOCTITE^® PC 7393
• Meta description: A rapid rubber repair system

• Snippet optimizer