Structural adhesives

Use the short description, in max 2 sentences, to describe what’s specific to the product within its category, and how the product provides value in application. In short, expand on the tagline without repeating it verbatim (and don’t forget a full stop at the end!). Do not include the product name in the short description.

We have a simple formula for writing compelling short descriptions:

Refer to these examples when writing your short description:

• This tough, heat-curing, 1-part adhesive is designed to withstand torsional and crash forces, and extreme temperatures.
• This ultra-clear, 2-part urethane adhesive is formulated to create non-yellowing, highly flexible bond lines on polycarbonate and other plastics, along with glass and metal.

• This 2-part multipurpose, polyurethane adhesive has micro-emission properties and is ideal for collision repair.
• This nacelle film adhesive for metal, composite, and honeycomb bonding is designed for applications exposed to temperatures up to 177°C (350°F).
• This 2-part epoxy-based metal bonder develops high strength and is ideal for levelling surface irregularities.

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Here you have the space to describe in greater detail all the important technical characteristics. Elaborate on the tagline and short description (verbatim if necessary), and add any important info not yet mentioned.

There is no specific formula for writing long descriptions: just start with the product name (remembering the ^®) and elaborate in 2-3 sentences details on the product. The first sentence should be the primary differentiators / key features, with the following sentences additional information on substrate compatibility, specific applications, etc. And of course remember to stick to all protocols for measurements, spacing, etc.

Refer to these examples when writing your long description:

• LOCTITE^® EA 3450 is a 2-part epoxy, metal-bonding adhesive, which cures rapidly at room temperature after mixing. It develops high strength, and its gap-filling properties make it ideal for rough and poorly fitting surfaces made from metal, ceramic, rigid plastics or wood. Applications include bonding aluminum window frames and GRP panels.
• LOCTITE^® EA M-21HP is an off-white, medical-grade, 2-part epoxy adhesive. It cures at room temperature and forms a tough bondline with high peel resistance and shear strengths on a wide variety of substrates, including glass, plastics and metals. Once fully cured, it is resistant to a wide range of chemicals and solvents, and acts as an excellent electrical insulator.
• LOCTITE^® EA E-214HP is a high-temperature resistant structural bonder with superior thermal-shock resistance. The 1-part, thixotropic epoxy develops tough, strong, structural bonds with excellent peel resistance and impact strength. It has a very high shear strength of 33 N/mm², gap fill capabilities up to 118 mil (3 mm / 0.12"), and can withstand very high temperatures up to 200°C (392°F). Suitable for Surface Permanent Magnet (SPM) bonding.

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Here you can list the top 3 to maximum 5 things a customer would need to know about the product, based on what they’re most likely to use it for. Try to focus on genuine USPs, rather than generic information you could find in many products. Ensure any regional-specific certifications are included (as a one-off 6th USP if necessary).

We have a simple formula for writing compelling USPs:

Refer to these examples when writing your USPs:

• High performance
• Excellent electrical insulator
• High peel resistance and shear strength
• Resistant to a wide range of chemicals and solvents
• Cures at room temperature
• Ultra-clear and highly flexible bondline
• Wash-off resistant
• Performs well under torsional and crash forces
• Excellent strength and corrosion resistance at temperature extremes
• Temperature resistant up to 177°C (350°F), e.g. for engine or fuselage applications
• State of the art flow control minimizes hole blockage and excess flash/flow
• Mechanically and thermally stable
• Available in multiple packaging configuration incl. ready to use

• Product Content - All (Master Excel)
• Product content template
• Example Live Products
• Check My Ticket: Product Page Content Requests  

The meta title is the product name, and the meta description is the product tagline. These data influence how pages appear in search results, impacting click-through rates and visibility. Optimizing meta data is important because it helps attract the right audience and improves search engine rankings and, by extension, leads.

The meta title is the product name, and the meta description is the product tagline. Please find detailed guide on how to write product tagline under respective tab.

• Meta title: LOCTITE® AA 331
• Meta description: Toughened adhesive for metal-to-metal bonding

• Meta title: LOCTITE® AA 312
• Meta description: Multi-substrate structural bonder for dissimilar materials

• Snippet optimizer