Thermal GAP PAD materials are soft pads designed to eliminate air gaps and reduce thermal resistance between heat sources and heat sinks in electronic devices. They conform to uneven surfaces and provide shock absorption, and are often used as a thermal interface material (TIM) to improve heat dissipation.
- Product tagline
- Short description
- Long description
- USPs
- Meta data & SEO
What is a product tagline and why is it important?
The tagline should include what makes a product unique within its product category. 80% of customers only read the product tagline and often only on the Product Listing Page, so it’s crucial to be both as accurate as possible and keep to the two golden rules of taglines:
Maximum 80-characters limit
No full-stop at the end
Constructing a product tagline
We have a simple formula to help you write compelling taglines for thermal GAP PAD materials. And to make it even simpler, the three elements can be in any order:
Examples
Refer to these examples when writing your tagline. And remember: no full stop at the end, and max 80 characters.
- Multifunctional gap pad for electromagnetic radiation absorption
- Soft, fiberglass-reinforced, electrically insulating pad
- Thermally conductive, reinforced pad for low-stress applications
- Soft, electrically insulating pad with exceptional thermal conductivity
- Soft, electrically insulating pad - cost-effective
- Ultra soft, fibreglass-reinforced insulation pad - high voltage applications
- Soft, electrically insulating pad - silicone free
What is a short description and why is it important?
Use the short description, in max 2 sentences, to describe what’s specific to the product within its category, and how the product provides value in application. In short, expand on the tagline without repeating it verbatim (and don’t forget a full stop at the end!). Do not include the product name in the short description.
Constructing a short description
We have a simple formula for writing compelling short descriptions:
Examples
Refer to these examples when writing your short description:
- This multifunctional, silicone-free gap pad combines thermal conductivity and electromagnetic radiation attenuation, for silicone sensitive applications.
- This thermally conductive, silicone-based gap pad filler has a thermal conductivity rating of 3.0 W/m-K and ultra low modulus (ULM).
- This silicone based, highly conformable, reinforced gap filling material is recommended for low-stress applications requiring a mid to high thermally conductive interface material.
- This high performance, thermally conductive, silicone-based gap pad filler has an exceptional thermal conductivity rating of 10.0W/m-K and ultra low modulus (ULM).
Resources
What is a long description and why is it important?
Here you have the space to describe in greater detail all the important technical characteristics. Elaborate on the tagline and short description (verbatim if necessary), and add any important info not yet mentioned.
Constructing a long description
There is no specific formula for writing long descriptions: just start with the product name (remembering the ®) and elaborate in 2-3 sentences details on the product. The first sentence should be the primary differentiators / key features, with the following sentences additional information on substrate compatibility, specific applications, etc. And of course remember to stick to all protocols for measurements, spacing, etc.
Examples
Refer to these examples when writing your long description:
- BERGQUIST® GAP PAD® TGP EMI 4000 is the first silicone-free EMI radiation-absorbing gap pad designed for silicone sensitive applications. It’s highly conformable and electrically isolating, and comprises superior thermal conductivity and EM absorption up to 77 GHz. The soft nature of the material enables low assembly stress and enhances wet-out at the interface, meaning you can expect better thermal performance than harder materials with a similar performance rating. Moreover, the low bleed formula prevents gap instability and loss in functionality over time. The natural tack on both sides of the material eliminates the need for adhesive layers, and allows improved handling during placement and assembly.
- BERGQUIST® GAP PAD® TGP 3000ULM is an extremely soft thermal interface material with a higher natural tack, eliminating the need for additional adhesive layers and providing stick-in-place characteristics during assembly. The specially designed formulation offers excellent thermal performance at low pressures and is highly conforming, allowing for excellent wet-out at the interface.
- BERGQUIST® GAP PAD® TGP 2000 is highly conformable, so the pad can fill air voids and air gaps with stepped topography, rough surfaces, and high stack-up tolerances. It has inherent natural tack on both sides of the material, allowing for stick-in-place characteristics during application assembly. It’s supplied with protective liners on both sides, and the top side has reduced tack for ease of handling.
Resources
What are USPs and why are they important?
Here you can list the top 3 to maximum 5 things a customer would need to know about the product, based on what they’re most likely to use it for. Try to focus on genuine USPs, rather than generic information you could find in many products. Ensure any regional-specific certifications are included (as a one-off 6th USP if necessary).
Constructing USPs
We have a simple formula for writing compelling USPs:
Examples
Refer to these examples when writing your USPs (and please note: no full stops at the end):
- Thermal conductivity: 3.0 W/m-K
- Fiberglass-reinforced for puncture, shear and tear resistance
- High compliance, low compression stress
- Non-fiberglass option available for additional stress reduction
- Supplied with protective liners for ease of use
- Low thermal resistance at very low pressures
- Designed for low-stress applications
- Highly conformable
- Low hardness
- Ultra-low modulus design easily conforms and adheres to irregular surfaces
Resources
What is meta data and why is it important?
The meta title is the product name, and the meta description is the product tagline. These data influence how pages appear in search results, impacting click-through rates and visibility. Optimizing meta data is important because it helps attract the right audience and improves search engine rankings and, by extension, leads.
Examples
- Meta title: BERGQUIST® GAP PAD® TGP 1350
- Meta description: Reworkable, thermally conductive pad for fragile components
- Meta title: BERGQUIST® GAP PAD® TGP 5000
- Meta description: Soft, fiberglass-reinforced insulation pad - high performanc
Resources