Industrial inks and coatings are specially formulated functional print or coating materials, such as conductive or electrode inks/coatings, used in industrial manufacturing processes (for electronics, sensors, low-voltage circuitry, and flexible substrates, among others).
- Product tagline
- Short description
- Long description
- USPs
- Meta data & SEO
What is a product tagline and why is it important?
The tagline should include what makes a product unique within its product category. 80% of customers only read the product tagline and often only on the Product Listing Page, so it’s crucial to be both as accurate as possible and keep to the two golden rules of taglines:
Maximum 80-characters limit
No full-stop at the end
Constructing a product tagline
We have a simple formula to help you write compelling taglines for industrial inks and coatings. And to make it even simpler, the three elements can be in any order:
Examples
Refer to these examples when writing your tagline. And remember: no full stop at the end, and max 80 characters.
- Flexible, UV-curable dielectric ink for low-voltage circuitry
- High viscosity, halogen-free fine-particle ink for fine line printing
- Highly conductive stretchable ink compatible with solvent-sensitive substrates
- Highly conductive silver ink for rotary screen printing
- Carbon ink for high-resistivity force sensors
- PTC ink for creating low-voltage heating elements
- PTC ink for low-voltage applications and self-regulating temperatures
What is a short description and why is it important?
Use the short description, in max 2 sentences, to describe what’s specific to the product within its category, and how the product provides value in application. In short, expand on the tagline without repeating it verbatim (and don’t forget a full stop at the end!).
Do not include the product name in the short description.
Constructing a short description
We have a simple formula for writing compelling short descriptions:
Examples
Refer to these examples when writing your short description:
- This Positive Temperature Coefficient (PTC) screen printable ink is specially designed for applications where self regulating heaters are required, up to around 85°C (185°F).
- This screen-printable ink is specially designed for use as an insulator for printed circuitry or dot spacer on ITO sputtered polyester film.
- This conductive carbon ink is suitable for low-responsive sensitivity profiles. It is perfect for creating printed resistors and force sensing resistor (FSR) elements on polyester foil.
What is a long description and why is it important?
Here you have the space to describe in greater detail all the important technical characteristics. Elaborate on the tagline and short description (verbatim if necessary), and add any important info not yet mentioned.
Constructing a long description
There is no specific formula for writing long descriptions: just start with the product name (remembering the ®) and elaborate in 2-3 sentences details on the product. The first sentence should be the primary differentiators / key features, with the following sentences additional information on substrate compatibility, specific applications, etc. And of course remember to stick to all protocols for measurements, spacing, etc.
Examples
Refer to these examples when writing your long description:
- LOCTITE® ECI 8090 E&C is a Positive Temperature Coefficient (PTC) screen-printable ink designed for applications where low-voltage (< 50 V) self-regulating heaters are required. It is specially formulated to rapidly heat to, and then maintain, a specific threshold temperature. The self-regulating temperature of the bare ink is 80°C to 85°C (176°F to 185ºF).
- LOCTITE® ECI 7004HR E&C is a carbon ink that can be blended with LOCTITE® NCI 7002 to adjust the resistance in the range 5,000 to 500,000 Ohm/sq/25µm. Ideal for creating printed resistors and force-sensitive resistor (FSR) elements on polyester foil, the product and blends can be applied by screen printing. The coating is compatible with both LOCTITE® ECI 479SS E&C and LOCTITE® ECI 1010 E&C.
- LOCTITE® EDAG ML 25265 E&C is a screen-printable ink compatible with EDAG E&C silver and carbon inks, and is specially designed as an insulator for printed circuitry or a dot spacer on ITO-sputtered polyester film. It is not recommended for use on non-printed treated, non-ITO sputtered polyester film.
What are USPs and why are they important?
Here you can list the top 3 to maximum 5 things a customer would need to know about the product, based on what they’re most likely to use it for. Try to focus on genuine USPs, rather than generic information you could find in many products. Ensure any regional-specific certifications are included (as a one-off 6th USP if necessary).
Constructing USPs
We have a simple formula for writing compelling USPs:
Examples
Refer to these examples when writing your USPs (and please note: no full stops at the end):
- Self-regulation temperature range: 80°C to 85°C (176°F to 185ºF)
- Slow responsive sensitivity
- Force sensing
- Fast UV cure
- Nickel-based highly conductive coating
- Improved stability against sedimentation
- Compatible with common plastics
- Easy to use
- Halogen free
- Solderable
What is meta data and why is it important?
The meta title is the product name, and the meta description is the product tagline. These data influence how pages appear in search results, impacting click-through rates and visibility. Optimizing meta data is important because it helps attract the right audience and improves search engine rankings and, by extension, leads.
Examples
- Meta title: LOCTITE® ECI 8060HV E&C
- Meta description: PTC ink for high-voltage applications and self-regulating temperatures
- Meta title: LOCTITE® EDAG PF 455B E&C
- Meta description: UV-curable dielectric ink with superior humidity resistance
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