Retaining compounds

Use the short description, in max 2 sentences, to describe what’s specific to the product within its category, and how the product provides value in application. In short, expand on the tagline without repeating it verbatim (and don’t forget a full stop at the end!).
Do not include the product name in the short description.

We have a simple formula for writing compelling short descriptions:

Refer to these examples when writing your short description:

• This 1-part, very high viscosity, high-strength retaining compound is ideal for use on badly worn seats, keys, splines, bearings or tapers without re-machining. Also suitable for retaining shims.
• This high-strength retaining compound is ideal for slip fitted parts, and also works on inactive surfaces.
• This 1-part, low-viscosity, high-strength retaining compound has good temperature resistance. The slow cure time makes it ideal for parts that need longer positioning time, such as large diameter parts or those made of active metals, such as brass.
• This low-viscosity, high-strength, anaerobic-curing retaining compound is designed for bonding cylindrical fitting parts. Even works on slightly oily surfaces, e.g., from various oils, such as cutting fluids.

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Here you have the space to describe in greater detail all the important technical characteristics. Elaborate on the tagline and short description (verbatim if necessary), and add any important info not yet mentioned.

There is no specific formula for writing long descriptions: just start with the product name (remembering the ®) and elaborate in 2-3 sentences details on the product. The first sentence should be the primary differentiators / key features, with the following sentences additional information on substrate compatibility, specific applications, etc. And of course remember to stick to all protocols for measurements, spacing, etc.

Refer to these examples when writing your long description:

• LOCTITE^® 648 is a green, low viscosity, high-strength anaerobic-curing retaining compound. It provides reliable bonds of cylindrical assemblies, even when exposed to high temperature environments. Ideal when you’re working with holding gears and sprockets on gearbox shafts, or rotors on electric motor shafts. It cures on active metals (e.g. mild steel) as well as passive substrates like stainless steel and plated surfaces, and it even tolerates minor surface contaminations from oils such as cutting, lubrication, anti-corrosion and protection fluids without the use of a primer or cleaner.
• LOCTITE^® 680 is a green, high strength, anaerobic-curing retaining compound for the assembly and attachment of cylindrical fitting parts, particularly where low viscosity is required. The product prevents loosening and leakage from shock and vibration, and provides robust curing performance by curing on both active metals (e.g. mild steel) and passive substrates (e.g. stainless steel and plated surfaces), as well as slightly oiled or contaminated surfaces, without the need for a primer or cleaner.
• LOCTITE^® 668 is a green, fluorescent, wax-like, semi-solid retaining compound packaged in a self-feeding stick, designed for the bonding of cylindrical fitting parts. It is particularly well suited for applications where a liquid product may be too fluid to stay on a part or be difficult to apply. It allows for direct contact to metal parts during application to ensure even coverage.

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Here you can list the top 3 to maximum 5 things a customer would need to know about the product, based on what they’re most likely to use it for. Try to focus on genuine USPs, rather than generic information you could find in many products. Ensure any regional-specific certifications are included (as a one-off 6th USP if necessary).

We have a simple formula for writing compelling USPs:

Refer to these examples when writing your USPs (and please note: no full stops at the end):

• Slow curing for long assembly time
• Ideal for large diameter components
• High / medium / low strength
• Low / medium / high viscosity
• Good temperature resistance
• NSF/ANSI 61 certified up to 82°C (179.6°F)
• Robust curing performance on inactive surfaces without primer
• Tolerates minor surface contamination
• Fluorescent under UV for quality control
• Ideal for shafts, gears, pulleys and similar cylindrical parts
• Augments press fits
• Meets Mil Spec: Mil-R-46082B (a regional approval)
• Operating temperature: -55°C to 150°C (-65°F to 300°F)

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The meta title is the product name, and the meta description is the product tagline. These data influence how pages appear in search results, impacting click-through rates and visibility. Optimizing meta data is important because it helps attract the right audience and improves search engine rankings and, by extension, leads.

• Meta title: LOCTITE^® 680
• Meta description: High-strength, low-viscosity bonding for cylindrical parts

• Meta title: LOCTITE^® 641
• Meta description: Medium-strength bonding for ease of disassembly

• Snippet optimizer