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Thermal gels

Thermal gels are 1-part products, available as cure-in-place or pre-cure solutions. They are reworkable after application and their flow characteristics are customizable for various application requirements. They’re suitable for automation and mass production. 

What is a product tagline and why is it important?

The tagline should include what makes a product unique within its product category. 80% of customers only read the product tagline and often only on the Product Listing Page, so it’s crucial to be both as accurate as possible and keep to the two golden rules of taglines:

Maximum 80-characters limit
No full-stop at the end

Constructing a product tagline

We have a simple formula to help you write compelling taglines for thermal gels. And to make it even simpler, the elements can be in either order:

Examples

Refer to these examples when writing your tagline. And remember: no full stop at the end, and max 80 characters.

  • Highly thermally conductive gel for demanding applications
  • For telecom market applications requiring high gap fill
  • Thermal interface gel for silicone-sensitive applications
  • For demanding, stay-in-place applications
  • High performance, silicone-free post-cure gel for automotive electronics  
  • Silicone-free, post-cure gel for automotive electronics

What is a short description and why is it important?

Use the short description, in max 2 sentences, to describe what’s specific to the product within its category, and how the product provides value in application. In short, expand on the tagline without repeating it verbatim (and don’t forget a full stop at the end!). Do not include the product name in the short description.

Constructing a short description

We have a simple formula for writing compelling short descriptions:

Examples

Refer to these examples when writing your short description:

  • This silicone-based thermally-conductive gel is ideal for applications where highly reliable vertical gap stability is required. Its unique formulation assures a balanced mix of high thermal conductivity, good dispensing efficiency, and high thermal reliability.

  • This gray, silicone-based, fully cured thermal interface gel is specially formulated to provide a balanced mix of superior thermal reliability, good dispensing efficiency, and high thermal conductivity.

  • This gray, silicone-based, fully cured thermal interface gel is designed for demanding applications requiring low volatility products.

  • This thermally conductive, dispensable and highly conformable thermal management material has excellent chemical and mechanical stability.

Resources

What is a long description and why is it important?

Here you have the space to describe in greater detail all the important technical characteristics. Elaborate on the tagline and short description (verbatim if necessary), and add any important info not yet mentioned.

Constructing a long description

There is no specific formula for writing long descriptions: just start with the product name (remembering the ®) and elaborate in 2-3 sentences details on the product. The first sentence should be the primary differentiators / key features, with the following sentences additional information on substrate compatibility, specific applications, etc. And of course remember to stick to all protocols for measurements, spacing, etc.

Examples

Refer to these examples when writing your long description:

  • BERGQUIST® LIQUI FORM TLF 3500CGEL is a high performance, thermally conductive gel specially designed for demanding high-reliability applications. It will cure from within the application at room temperature, and cure can be accelerated by applying heat. Once cured, you can expect a soft, thermally conductive, form-in-place elastomer ideal for fragile assemblies, and capable of filling unique and intricate air voids and gaps. Designed for applications requiring high reliability and challenging vertical gaps where work of adhesion muct overcome gravity, shock and vibration, this product’s unique formulation assures a balanced mix of high thermal conductivity, good dispensing efficiency, and high thermal reliability.
  • BERGQUIST® LIQUI FORM TLF 6000HG is an award-winning, thermally conductive, dispensable, highly conformable thermal interface gel that provides electronic component thermal management capability within remote antennas and 5G base stations. It is ideal for filling larger gaps that measure up to 3.0 mm (0.11"), delivering robust vertical gap stability.
  • BERGQUIST® LIQUI FORM TLF 3800LVO is a thermally conductive, dispensable and highly conformable thermal management material with low volatility for silicone sensitive applications. The unique formula offers excellent chemical and mechanical stability. This thixotropic material has a natural tack that forms around sensitive components with low component stress during assembly, ensuring it stays in place after application.

Resources

What are USPs and why are they important?

Here you can list the top 3 to maximum 5 things a customer would need to know about the product, based on what they’re most likely to use it for. Try to focus on genuine USPs, rather than generic information you could find in many products. Ensure any regional-specific certifications are included (as a one-off 6th USP if necessary).

Constructing USPs

We have a simple formula for writing compelling USPs:

Examples

Refer to these examples when writing your USPs (and please note: no full stops at the end):

  • Dispensable pre-cured: requires no mixing or refrigeration
  • Thermal conductivity: 6.0 W/m-K
  • Stable viscosity in storage and in the application
  • Low compression set to reduce stress on components
  • Low volatility for silicone sensitive applications
  • Excellent chemical and mechanical stability
  • Optimized formulation to pass hazing and fogging tests
  • High temperature stability
  • Robust and fast dispensing

Resources

What is meta data and why is it important?

The meta title is the product name, and the meta description is the product tagline. These data influence how pages appear in search results, impacting click-through rates and visibility. Optimizing meta data is important because it helps attract the right audience and improves search engine rankings and, by extension, leads.

Examples

  • Meta title: BERGQUIST® LIQUI FORM TLF 3500CGEL
  • Meta description: Highly thermally conductive gel for demanding applications

 

  • Meta title: BERGQUIST® LIQUI FORM TLF 6500CGEL-SF
  • Meta description: Silicone-free, post-cure gel for automotive electronics

Resources