Thermally conductive adhesives provide bonding power to join components and deliver thermal management in heat-generating components, and eliminate the need for space-restrictive mechanical fasteners, like screws and clips. They’re available in pad, liquid and laminate forms, and application can be automated with dispensing or custom placement solutions. In short, they deliver a reliable, long-lasting connection, effective heat dissipation in devices, and better cost efficiency.
- Product tagline
- Short description
- Long description
- USPs
- Meta data & SEO
What is a product tagline and why is it important?
The tagline should include what makes a product unique within its product category. 80% of customers only read the product tagline and often only on the Product Listing Page, so it’s crucial to be both as accurate as possible and keep to the two golden rules of taglines:
Maximum 80-characters limit
No full-stop at the end
Constructing a product tagline
We have a simple formula to help you write compelling taglines for thermally conductive adhesives. And to make it even simpler, the elements can be in either order:
Examples
Refer to these examples when writing your tagline. And remember: no full stop at the end, and max 80 characters.
- Flexible, laminated material for structural component bonding
- Dispensable liquid for structural component bonding - extreme environments
- Dispensable liquid for structural component bonding - high strength
- Thermally conductive epoxy adhesive for heat dissipation components
- Electrically conductive die-attach adhesive for high-reliability package applications
- High bond strength, thermally conductive, electrically insulating adhesive
What is a short description and why is it important?
Use the short description, in max 2 sentences, to describe what’s specific to the product within its category, and how the product provides value in application. In short, expand on the tagline without repeating it verbatim (and don’t forget a full stop at the end!). Do not include the product name in the short description.
Constructing a short description
We have a simple formula for writing compelling short descriptions:
Examples
Refer to these examples when writing your short description:
- This highly durable thermally conductive material is ideal for securing power components and PCBs to a heat sink. Eliminates mechanical fasteners.
- This 2-part, liquid silicone adhesive is designed to offer high bond strength and thermal conductivity in extreme environments.
- This silicone-free, 2-part epoxy liquid is designed for applications where mechanical and chemical stability are needed.
- This 1-part, low viscosity, thermally-conductive epoxy adhesive is specially formulated to bond heat dissipation components, and can be applied using automatic syringe dispensing.
Resources
What is a long description and why is it important?
Here you have the space to describe in greater detail all the important technical characteristics. Elaborate on the tagline and short description (verbatim if necessary), and add any important info not yet mentioned.
Constructing a long description
There is no specific formula for writing long descriptions: just start with the product name (remembering the ®) and elaborate in 2-3 sentences details on the product. The first sentence should be the primary differentiators / key features, with the following sentences additional information on substrate compatibility, specific applications, etc. And of course remember to stick to all protocols for measurements, spacing, etc.
Examples
Refer to these examples when writing your long description:
- BERGQUIST® BOND PLY TBP 1400LMS-HD is a highly durable laminate material, which is heat curable and eliminates the need for mechanical fasteners. The high performance, flexible silicone design provides exceptional thermal range and effectively absorbs vibrations and other mechanical stresses caused by the assembly process.
- BERGQUIST® LIQUI BOND TLB SA3500 is a thermally conductive, high-performance adhesive material that, after mixing, begins to cure at room temperature and can be accelerated with heat. Once cured, this product maintains an excellent structural bond, which can withstand severe environmental conditions and eliminates the need for mechanical fasteners. The mild elastic properties of the product assist in relieving coefficient of thermal expansion (CTE) stresses during thermal cycling.
- BERGQUIST® LIQUI BOND TLB EA1800 is a thermally conductive epoxy liquid adhesive with excellent chemical and mechanical stability. The product cures at room temperature and creates high bond strength, which eliminates the need for fasteners and maintains structural bond even in severe environments. It is ideal for use in filling any surface irregularities between heat sources and heat sinks of similar coefficient of thermal expansion (CTE).
Resources
What are USPs and why are they important?
Here you can list the top 3 to maximum 5 things a customer would need to know about the product, based on what they’re most likely to use it for. Try to focus on genuine USPs, rather than generic information you could find in many products. Ensure any regional-specific certifications are included (as a one-off 6th USP if necessary).
Constructing USPs
We have a simple formula for writing compelling USPs:
Examples
Refer to these examples when writing your USPs (and please note: no full stops at the end):
- Thermal performance: 2.3°C (36°F) /W, initial pressure only lamination
- 200 psi adhesion strength
- Eliminates need for mechanical fasteners
- High bond strength, room temperature cure
- Silicone-free
- Accelerated cure through heat
- High dielectric
- High electrical insulation
- 1-part: no mixing required
Resources
What is meta data and why is it important?
The meta title is the product name, and the meta description is the product tagline. These data influence how pages appear in search results, impacting click-through rates and visibility. Optimizing meta data is important because it helps attract the right audience and improves search engine rankings and, by extension, leads.
Examples
- Meta title: LOCTITE® 384
- Meta description: Thermally conductive adhesive for bonding heat-generating electronic components
- Meta title: BERGQUIST® BOND PLY TBP 1400LMS-HD
- Meta description: Flexible, laminated material for structural component bonding
Resources