Digital infographics present knowledge expertise and solutions in an illustrative manner, with playful layouts and compositions to engage. They are a great tool to push thought leadership in simple and concise way, interlinking with research reports, digital case studies, digital white papers, and campaign efforts.
The page template is flexible with various layout options to create the rhythm through the read experience and to support storytelling, highlight key data points, and improve reader comprehension.
The level of playfulness and conceptual thinking in the content can be flexible.
Example of page layouts
Note: these serve as examples and not mandatory layouts to be followed
You are free to build the content layout in a way that best supports the messaging and highlights key data points.
The content sections below is meant as a guide:
Hero ─ mandatory
The hero at the top provides a brief introduction to the infographic. Use with or without visual.
Illustrative visuals ─ mandatory
Add illustrative visuals that best support the topics + interactive hotspots to reveal key data points.
B. Two column+text or 50:50 module
USP band ─ optional
Use USP band to highlight the most relevant and influential data points.
Related content ─ optional
Use a module to promote interlinking assets or assets (e.g. White paper, Research report, Case study etc.)
A. Preview cards
B. Two column text + image
C. Banner module
Get in touch ─ mandatory
Add the get in touch module placed at the bottom of the page